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SSD banner advertising on StorageSearch.com

by Zsolt Kerekes, editor / publisher (since 1991) If you're in a rush - and have an SSD ad budget between $5,000 and $40,000 / year to spend here - you don't need to read any of the stuff on this page.

email:- Zsolt@StorageSearch.com

subject: "advertising on StorageSearch.com"

did SSD ads become obsolete because of the memory shortages in 2017?
One of the many consequences of the memory shortages during 2017 was that many SSD companies could sell more SSDs than they could make despite selling at higher prices than they would have expected in their wildest dreams from pricing projections and market plans done the year before.

A real problem for many of my past SSD advertising customers (including many of the world's largest SSD companies by revenue) was that they weren't able to satisfy their own customer demands because of the shortage of raw semiconductor parts and therefore - like many other companies in the memory and SSD industry - decided to cut back or cancel their long term SSD ad programs because the last thing they needed was to stoke up demand which they couldn't satisfy.

That placed tough pressures on advertiser funded publications in the market - particularly - if like mine they were 100% focused on the memoryfication and SSD markets. But hey we survived the dotcom crash - despite having the lead buyer site in the dotcom server market at that time. And we have (so far) survived the broken memory market. One reason for that reslience is that there are always new developments which will change the status quo - you might say - that's been the continuous story of the SSD market. Another reason is that there are always some product segments where values change at a different market cycle.

2017 was a great year for many companies in the SSD ecosystem and a terrible year for others which were too closely aligned to declining cost projections. What will 2018 be like? And what will be the changes in the advertising landscape?

Some of the change I've been telling my customers about are that ad rates will be higher than before. (If you think they're too high than find somewhere else to spend your ad dollars. Which is something I started saying about 20 years ago....)

Another change is that some of the ad packages can now be ordered for a shorter run time:- 3 months or 6 months instead of 1 year (which was the basis of our legacy ad offers). The shorter ad programs reflect the fact that you operate in uncertain markets and don't know who's going to own your company in a year's time.

New in 2018... Ask for details of quarterly based banner ads (which run in an agreed set of articles) where visibility (impressions) are unlimited. This is a new alternative way we're selling banner ads - but is exactly the same ad pricing basis as our classified ads (advertorial style, search visible ads) which we've been selling since 1996. Yes 22 years ago!

Whatever course you take it's nice to know that SSD and memoryfication IP products are greatly in demand. The market is getting more competitive. And if ads can reach the right people when they are amenable to being influenced in the way they inform their decision making in a context which they trust - then you'd be nuts to walk away from advertising opportunities.
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the world's first online ads for SSDs ran here on StorageSearch.com

That was easy! - you might say. There were no other SSD sites.

But was it really that easy? - So where did the SSD readers come from?

We grew them - one reader at a time - starting in the 1990s. In those days SSDs were a small part of our coverage. We already published the #1 buyers guide for Unix hardware - and in 1998 we started the first storage industry wide directory of hardware, software and services with dedicated real-time lists of who made RAID systems, tape libraries, etc. SSDs were one of those guides from day one. And now the SSD ecosystem is the only thing we do.

As the leading SSD publication at a critical phase in SSD market history - we played a material part in helping the SSD market to aspire much higher - and the reaction from our readers gave innovative SSD pioneers the business they needed and the confidence they needed to aim higher still.

What about today - when there are thousands of publications which talk about SSDs?

StorageSearch.com is still regarded as the best and most influential publication in the enterprise and mission critical SSD market segments.

We aren't - and have never been - a consumer facing publication. We do write about the consumer market - from the technology and business angle. If you want to promote consumer SSD products to consumers - you should try running the ads for them elsewhere. Here's a list of recommended consumer SSD sites where you can do this.

So - we're still in the SSD market. And we still sell ads.

2017 is the 18th year we've run online ads for enterprise SSDs.

Most of the world's best known SSD companies have got significant benefits from our editorial coverage of what they do in the SSD market.

But a high proportion of the world's leading SSD companies have also told me they got a significant strategic business development boost from their advertising here on StorageSearch.com too.

If editorial visibility is good for you - because the site includes readers with high business affinity to your business aims - then advertising visibility is even better - because
  • it gives you substantially more visibility - by going into places where readers go to find out about related subjects - and where the main focus of the editorial could be about competitors which you don't even know about - rather than merely the content which focuses on you
  • it provides guaranteed micro-message delivery - where the message text and appearance is controlled by you. The words are yours. The branding is yours. You become associated with the idea.
We don't run Google ads - so whatever you do with them - good luck. Our readers won't see what you're doing when they're inmeshed in our serious content. When Google did start selling SSD ads - and our customers were able to compare both methods - they generally said our gave much better results than any other ads they did online.

That's one of the reasons they're happy to pay much more for our ads.

It makes sense to do both - because you're reaching out to different demographics.
  • experienced readers who already know the market well - when you communicate your SSD message via StorageSearch.com
  • anyone at all - but mostly newcomers to the SSD market and consumers - when you communicate your SSD message via Google
Typically our SSD advertisers run ad programs here for many years.
  • 13 consecutive years - in the case of Texas Memory Systems - before they were acquired by IBM
  • 7 consecutive years - in the case of Fusion-io
And there are dozens of other SSD companies who have done shorter ad runs - from 2 to 5 years.

more about our SSD banner ads

With our banner ad technology each reader is counted once - so when we talk about "impressions" that number is very close to the number of unique readers who have seen the ad.

So if they see your ad in several articles over a period of a few days - then until they change browser or clear it - they're only counted as 1 impression.

And as you know - from seeing our long article pages - we don't stretch articles into multiple pages to artificially inflate pageviews and ad views.

Our readers include many of the people who founded SSD companies, or who run them down, and who invest in them, and who buy them. And the biggest oems and users who buy their products. So we have a high regard for who our readers are - and don't insult their intelligence.

In 2013 we introduced a new size of banner ad - the 400 pixel wide by 225 pixel high format - which enables you to include complex ideas and propositions into your ad.

We've run thousands of enterprise banner ad designs - and will give you free feedback on how to improve the credibility of your message and its impact.

Entry level pricing for our banner ads is as follows:-
  • $5,000 - for 50,000 impressions.

    How long will reaching that many reader take?

    Depending on the size of the SSD segment you're aiming at and how quickly you want to get to them - getting your message to 50,000 unique SSD readers of StorageSearch.com could take as little as few months - or it could be stretched out to last as long as a year. We choose a list of focused articles in which to place your ad - which are the best contextual match for the ad message and to reach the type of readers you want to reach.

    How about doing more? - All advertisers pay the same price per impression - no matter how many millions of impressions they have purchased already or at one time.
If I don't think your product is interesting enough for our readers, or if I think your message is not credible - then I won't accept an order for your ad - and I won't run it.

I'm not in the business of wasting time and money by inappropriate ads.

I have been earning my living exclusively from online ads in my publications - mostly for the enterprise and mission critical segments - since 1996. (Before that - starting in 1991 - my enterprise guides were paper media - and users paid to read them.)

2013 has been my best year for business so far.

2014 looks like it will be much better.

Any questions - just ask?


Zsolt@StorageSearch.com
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Payment?:- You can pay by check or wire transfer, whichever method works best for your accounting department.

All ads must be paid in advance.
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I forgot to mention above- we've run and tested over 3,000 designs of banner ads for server, storage and SSD product concepts.

So when you choose us as your ad partner - you get much more than simply access to the most important readers in your market.

You get advice based on a depth of experience - which will help you understand your market better - and get better results from everything you do online.

Below are some past examples of legacy size 468 x 60 pixel SSD banners which we have offered since 1998.

It's still a size you can use BTW.

Ask about pricing for the 468x60 banner ad size.
examples of past SSD ads in the legacy size
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Longsys  banner ad from 2016

This below was the world's first banner ad promoting PCIe SSDs.
click to learn more about Fusion-io's SSD products PCIe, Infiniband etc -  and company
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This below is from the world's first banner ads for rackmount SSDs.
TMS banner ad from 2004

The TMS ads started here in 2001 and ran continuously till after the company was acquired by IBM in 2013. The banner ads from TMS also featured PCIe SSDs for a year or when that was a hot market in the enterprise.
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Adtron SSD banner ad from 2005
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SSD ads can create confidence in the reliability of a product brand.
Silicon Systems banner
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For a 7 year period - the SiliconDrive industrial SSD family was featured in a series of technical banner ads which promoted reliability and education data integrity and power line disturbance immunity.

The ad program continued under the new ownership of Western Digital which acquired the company.

You can see examples of those successful ads and read the case study here - the cultivation and nurturing of "reliability" in a 2.5" SSD brand
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SSD ad - click for more info
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Web promotion is a complicated subject.

You can read more about it from trusted sources in Marketing Views. This is a small site founded in 1996 which includes thought provoking articles and blogs which I think can be useful for most enterprise marketers.
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MarketingViews.com FAQs for connected IT marketers
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click to see examples of SSD banner ads
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Advertising info and pricing
18 years of running ads
which changed the world of SSD
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how big a message can you pack into our standard size 400 x 225 pixel SSD banner ad?
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SSD ad - click for more info
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An ad for Memory1  NVDIMMs


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SSD ad - click for more info


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Cadence ad


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NVMe ad


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OCZ ad


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SSD ad - click for more info


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SSD ad - click for more info


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SSD ad - click for more info


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SSD ad - click for more info


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SSD ad - click for more info


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SSD ad - click for more info


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SSD ad - click for more info


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