Too late for SSD banner
ads?
Editor:- October 30, 2011 - All our projected 468 x 60
pixel banner capacity for 2012 has already been sold.
StorageSearch.com
is working with our current advertisers and new customers to introduce a new
larger banner ad size 365 x 220 pixels - which will be offered to advertisers
who spend in the region $10k to over $20k / year on our site. The new ad
size will appear in December 2011 / January 2012.
The new banner size
integrates well with our content - and will enable you to pitch more complex
messages.
We're recommending it for advertisers in these product
areas:- enterprise SSDs, SSD software, auto-tiering SSDs, SSD controllers and
IP. | |
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Banner Ads - forget everything you think you
know...
Editor:- October 2011 - banner ads are still
popular with many of our biggest long term advertisers.
By "long term" I mean - SSD advertisers who have run banner
programs continuously for 5 years in one case, and over 10 years in another.
I
tried to end of life banners a few years ago - but instead our advertisers
demanded more!
Our customers track business results - not clicks.
See
this important article: - What's a Good Click Rate
for a Banner Ad? - which shows why what you learn from testing banner
ads - often results in you having to change the way you talk about your company
in other places... your web site, your PR. Leaving this important task in the
hands of graphics designers is lunacy.
How much does it cost?
In
any year you can spend up to the same value on banner ads - as you have on
classified ads.
Entry level banner advertising starts at $3,000 for
300,000 impressions (468 x 60 pixels). The price point is the same for all
customers - even those who run over a millions impressions / year.
Classified ads are
the most popular type of advertising we offer. These are advertorial style ads
which deliver the highest quality customers at a much lower cost than banner
ads. Unlike banners - they are not blocked by browser security settings -
because they are integrated in the content as simple html - and they a valuable
part of the information that readers want to know more about. |
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| Payment:-
You can pay by credit card, check or wire transfer, whichever method works best
for your accounting department. | |
