Banner Ads
publisher:-
January 23, 2008 - despite the fact that some browser security settings can
prevent banner ads loading - which means they are only seen by a percentage of
readers - they are still popular with many of our long term advertisers.
One such advertiser saw their click rates double in Q4 2007 by taking
the time to use our free service to critique their ad messages. For the right
products, right readers and right context banner ads are a useful communication
and not an irritating intrusion. (In the 11+ years we've been selling ads online
we have always rejected ads with messages which insult the intelligence of our
readers - or which don't have strong affinity with the editorial context - or
which we think won't be successful for the advertiser.)
As a result all
our banner capacity in 2007 was sold by the middle of the year - and already
most of our projected banner capacity for 2008 has already been sold in January.
In the rare cases that banner slots become available - we offer them first to
classified advertisers.
Classified ads are
the most popular type of advertising we offer. These are advertorial style ads
which deliver the highest quality customers at a much lower cost than banner
ads. Unlike banners - they are not blocked by browser security settings -
because they are integrated in the content as simple html - and they a valuable
part of the information that readers want to know more about. |
Banner Advertising
on STORAGEsearch.com?
STORAGEsearch.com offers sustainable
banner advertising packages from around $1,100 to $20,000 a year.
Advertising on our site is proven to work.
Scroll down this page to
see actual prices
|
Seeing is believing! -
Test drive our free banner ad benchmarking service.
We offer
industry standard size 468 x 60 pixel GIFs for banner advertising. All banner
capacity is subject to availability. Contact us about your needs by email and
we'll advise you based on our experience as a publisher selling web ads in our
IT portals since 1996.
Click rates for our advertisers in the past year
have typically varied in the range from 0.5% to 4%.
How will your banner do?
Contact us and tell us about your advertising budget. We'll test
it for you free. As part of our testing process we will also report back on
changes which can improve its performance based on our reader stats and our
analysis of testing over 3,000 banner designs in front of millions of storage
readers. We will repeat this for as many iterations as it takes to get the
results we think you should be getting. You will end up with an advertising
asset and understanding of your market that would cost you thousands of dollars
to achieve - and all for free. You can also use the proven banner design on
other sites to increase your leads from them too.
Then you can decide
whether the advertising is worthwhile for you based on the test results. Our
experience shows that test click rates can expect to be maintained for
typically 3 to 12 months (except for events / date stamped offers). We'll
guarantee that you get the reader clicks predicted from the test and run more
impressions to ensure this if response drops off.
There are 2
targeting options
- storage run of site - this low cost option places banners randomly
on any of the thousands of pages on STORAGEsearch.com, and includes our highest
volume pages such as our home page, news page,
manufacturers page etc.
- more targeted - this targets readers by the context of what they're
reading. For example Data
Recovery, Solid State Disks,
Hard Disks,
Backup Software etc.
There are over 70 subjects to choose from. The targeting can also include named
company profiles (subject to availability - if they are already targeted), or
specific articles or a combination of the above. Click rates are typically
higher than the run of site method. Due to the high popularity of targeted ads -
many subjects are sold exclusively for 3 to 12 months at a time to single
advertisers. So check for availability.
See also:-
Classified
advertising / Advertorial which provides cost per lead typically 5 to 7
times lower than banner ads.
You order by email and we'll fax you a pro
forma invoice. You can pay by credit card, check or wire transfer - whichever
suits your company. | |
|
|
| . |
|
|
| Our
long term advertisers have ranged from small VARs upto multi billion dollar
corporations. Our ad packages range from an entry level around $1,000 a year
upto very high visibility for over $20,000. |
| . |
| Payment:-
You can pay by credit card, check or wire transfer, whichever method works best
for your accounting department. | |