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leading the way to the
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SSD market historyre - SSD banner advertising on
StorageSearch.com |
This page used to describe the banner
advertising value proposition and pricing from the original publisher of
StorageSearch.com - a company called
ACSL - which
published computer guides from 1992 to 2018.
The banner ad images
shown on this page now are simple presented to you as examples from
SSD market
history - to help you understand how these types of ads and products have
changed.
The text below (which has been much shortened) was how ACSL
sold ads. |
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the world's first online
ads for SSDs ran here on StorageSearch.com |
That was easy! - you might say.
There were no other SSD sites.
But was it really that easy? - So
where did the SSD readers come from?
We grew them - one reader at a
time - starting in the
1990s. In those
days SSDs were a small part of our coverage. We already published the #1 buyers
guide for Unix hardware - and in 1998 we started the first storage industry
wide directory of hardware, software and services with dedicated real-time
lists of who made RAID systems, tape libraries, etc. SSDs were one of those
guides from day one. And now the SSD ecosystem is the only thing we do.
As
the leading SSD publication at a critical phase in
SSD market
history - we played a material part in helping the
SSD market to aspire
much higher - and the reaction from our readers gave innovative SSD
pioneers the business they needed and the confidence they needed to aim
higher still.
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more of the historical
spiel about SSD banner ads |
I forgot to mention above- we've run and tested
over 3,000 designs of banner ads for server, storage and SSD product concepts.
So
when you choose us as your ad partner - you get much more than simply access to
the most important readers in your market.
You get advice based on a
depth of experience - which will help you understand your market better - and
get better results from everything you do online.
Below are some past
examples of legacy size 468 x 60 pixel SSD banners which we have offered since
1998.
It's still a size you can use BTW. |
examples of past SSD ads in the legacy size |
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This below was the world's first banner ad promoting PCIe SSDs. |
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This below is from the world's first banner ads
for rackmount SSDs. |
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The TMS ads started here in 2001 and ran
continuously till after the company was acquired by IBM in 2013. The banner
ads from TMS also featured PCIe SSDs for a year or when that was a hot market
in the enterprise. |
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SSD ads can create confidence in the
reliability of a product brand. |
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. For a 7 year period - the SiliconDrive
industrial SSD family was featured in a series of technical banner ads which
promoted reliability and education data integrity and power line disturbance
immunity.
The ad program continued under the new ownership of
Western Digital which acquired the company.
You can see examples of
those successful ads and read the case study here -
the cultivation and
nurturing of "reliability" in a 2.5" SSD brand |
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Web promotion is a complicated subject.
You can read more about it from trusted sources in
Marketing Views. This is a small
site founded in 1996 which includes thought provoking articles and blogs which I
think can be useful for most enterprise marketers. |
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