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Connex

Connex specializes in providing scalable, centrally managed network storage solutions that deliver coordinated intelligence to storage-centric environments, from the workgroup to the enterprise. Connex solutions improve the reliability and availability of network storage resources, greatly simplifying storage management operations. The Connex managed scalability approach provides network storage solutions that grow in performance, capacity and connectivity, while significantly lowering the total cost of ownership. For more information on Connex, visit the company's web site at http://www.Connex.com or call 877-426-6639.

  • MILPITAS, Calif., Aug. 8, 2001 - Quantum Corporation, a leading provider of data protection and network storage, today announced it has signed a definitive agreement to acquire certain assets of Connex Inc., a provider of network attached storage (NAS) products and a subsidiary of Western Digital Corporation.
  • Editor's comments:- you may be confused by what's happened to Connex. Here's a simplified view as at August 2001. Connex is owned by Western Digital. Connex spun off a software subsidiary called SANavigator Inc. in March 2001, and in August 2001, Connex's NAS systems assets have now been sold to Quantum
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If Megabyte got into serious trouble he
would send out an SOS to his young
niece Kilobyte who was a great fan of
Emma Peel in the Avengers.
Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $160 billion in 2006, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

.........................profile updated June 21, 2001.........................


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