Connex
Connex specializes in providing scalable, centrally managed network storage
solutions that deliver coordinated intelligence to storage-centric environments,
from the workgroup to the enterprise. Connex solutions improve the reliability
and availability of network storage resources, greatly simplifying storage
management operations. The Connex managed scalability approach provides network
storage solutions that grow in performance, capacity and connectivity, while
significantly lowering the total cost of ownership. For more information on
Connex, visit the company's web site at http://www.Connex.com or call
877-426-6639.
- MILPITAS, Calif., Aug. 8, 2001 - Quantum Corporation, a
leading provider of data protection and network storage, today announced it has
signed a definitive agreement to acquire certain assets of Connex Inc., a
provider of network attached storage (NAS) products and a subsidiary of Western
Digital Corporation.
- Editor's comments:- you may be confused by what's happened
to Connex. Here's a simplified view as at August 2001. Connex is owned by
Western Digital.
Connex spun off a software subsidiary called
SANavigator Inc. in
March 2001, and in August 2001, Connex's NAS systems assets have now been sold
to Quantum
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Squeak! -
Animal Brands and Metaphors in the Storage Market
Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $160 billion
in 2006, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage |
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