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Datacatch Inc. is an international software company focused on the management and security of removable media. The company builds solutions that address the significant growing data archive, search, and retrieval management needs of small to medium business owners and home offices. Removable media includes removable hard drives, optical media discs such as CDs, DVDs, HD-DVD, Blu-ray, and USB keys. The Datacatch head office is located in Palo Alto, California, USA, with a second office based in Melbourne, Australia.

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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. the article, Mice in storage

profile from featured press release August 2, 2006

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