Fibre Masters.com
Fibre Masters.com based in Portland Oregon, was founded in 1997 in response
to the growing demand for connectivity resources. Fibre channel products include
copper and fiber optic cables and loopback test adapters.
- editor's note:- this company (or its name) has
gone away.
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Squeak! -
Animal Brands and Metaphors in the Storage Market
Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $180 billion
in 2007, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage |
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