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I-TECH Corp. is a world leader in test solutions for critical storage and network applications. I-TECH is committed to helping end users, service providers, partners, and OEMs in ensuring, building, and maintaining a solid infrastructure for data services. Founded in 1988, I-TECH enables its customers to improve the performance of their products by providing leading-edge Fibre Channel and SCSI test systems. I-TECH's products offer the ideal environment for manufacturers,integrators, and end users. Learn more about I-TECH at or by calling (952) 941-5905.

  • Apr 07, 2005 - Finisar announced today that it had entered into a definitive agreement to acquire I-TECH Corp
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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services. The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. the article, Mice in storage

profile updated from featured press release April 20, 2004

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