Innotec Design Inc., founded in 1987 and based in Buena Park,
CA, manufactures analyzer products for the
SCSI and EIDE markets.
has acquired Innotec's storage tester product line.
Animal Brands and Metaphors in the Storage Market|
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services. The storage market was worth over $150 billion in 2005,
and as it gets bigger - more companies will turn to animal brands to help
differentiate their otherwise bland products and lend them artificial (or
deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage