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Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar®, Crucial® and Ballistix brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and SSDs. An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. For more information about Lexar, visit

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Micron sells Lexar to Longsys
Editor:- September 4, 2017 - Longsys (which already sells over 100 million flash-based products / year) recently announced it has acquired the Lexar trademark and branding rights from Micron.

"The Lexar brand has long been recognized as a leading brand for high-performance, high-reliability removable storage solutions for a wide variety of applications, such as the professional photography market."

Lexar - history on Wikipedia
branding strategies in the SSD market
SSD company and IP acquisitions and reasons from 2000 to 2017
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