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Headquartered in San Jose, CA, Memtech takes storage to the
extreme with its ultra rugged and reliable solid state flash drives. In more
than a decade, Memtech has served hundreds of solutions integrators and
contractors in the government, military, aerospace, energy, manufacturing,
transportation and telecommunications sectors. Its drive products are made to
order in America and are designed for low power consumption in critical
operating conditions, built to withstand extreme temperature, pressure,
moisture, shock, vibration and power loss. Each drive is guaranteed for life and
goes through a rigorous five-step EnduroTest procedure. The privately held,
woman-owned company offers unparalleled levels of customer service and has
shipped tens of thousands SCSI and IDE solid state drives.
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Squeak! -
Animal Brands and Metaphors in the Storage Market
 Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $160 billion
in 2006, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage |
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