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if Fusion-io sells more (PCIe SSDs) does that mean Violin and others (list) will sell less (rackmount SSDs)?
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Zsolt Kerekes, editor - November 11, 2011

That's a question asked recently by an analyst in an investment bank. This is of what I said.

Unfortunately my time budget for phone calls is restricted to CEOs of SSD companies. But I can give you a few minutes on email.

Both PCIe and FC SAN / IP SAN rackmount SSDs can coexist in the same customer application. Just because a user starts with one doesnt preclude the other.

My March 2010 article this way to the petabyte SSD noted there will be 3 distinct types of enterprise SSD in the future datacenter . Since then I've expanded this model to add more detail and sub-segments - but overall I think 7 main SSD types will satisfy all future enterprise needs.

PCIe SSDs make the locally attached server faster. But SAN SSDs (including Infiniband) will always be needed for environments (legacy command and control business architectures) where data is shared across more than a threshold number of servers. Another complication is that a PCIe SSD itself can be a component inside a rack such as bunch of cards rack (Nextio) or as an internal cache (NexGen). This is what I call open / COTS array architecture discussed here- http://www.storagesearch.com/ssd-rk-trends.html

There are differences in logistics for customers.

Is a rack or a card the replacement unit? (if there's a fault)

Different sites will have different preferences.

It is technically possible to design hot replaceable PCIe SSD modules. The concept has been shown to work by OCZ and SANRAD but standards on form factors take years to get established so for now the PCIe SSD market is based on cards. If I have to leave you with 1 single idea about the enterprise SSD market its is that no single vendor or technology will be the ideal solution for the enterprise.

The range of SSD latencies in the pure SSD datacenter of the future will vary by more than 1,000 to 1.

Design differences mean that the fastest SSD in the user site will always cost significantly more than the higher tiered SSDs.

Auto-tiering will be even more important in the 100% SSD environment. One result from my model is that it is important for SSD oems to understand which market silos they fit in.

If they stray outside (or are unaware of where the market is heading) their technology and marketing will be inefficient compared to companies who have optimized their business (by plan or accident) for the model.

Just because Violin sells more SAN rackmounts doesn't mean that FIO will sell less cards for example.

Selling more PCIe SSDs actually increases future upstream demand for other types of SSDs. Because an SSD accelerated server just looks like a faster server.

Hope that helps


Editor's later notes

Decentralization - is an interesting concept which Fusion-io used in a recent S1 filing document to describe their company - "We have pioneered a next generation storage memory platform for data decentralization."

Without going into too much more detail you can think about this as follows.

Why do users use lots of servers?

Because one server isn't fast enough to do everything they want to do.

But when you have lots of servers - they often need to access the same data. That's how you get into network storage architecture - SANs, NAS etc.

With data - one step removed - the result is longer access times, more complicated backup, management etc.

If you can make a single server run apps 10x or 20x or 100x faster - by stuffing it with high capacity, low latency SSD - then you don't need so many servers (2003 SSD market model).

So in that context - of a medium size installation - what I said at the start of this article isn't strictly true - because you could remove the need for a SAN by crunching up all these "no longer needed" servers and SAN storage into a single box that's easier to replicate.

But what I said later in the email is also true. Because you'd soon find other things you could do to leverage that data. So before too long you'd be adding the SAN and more rackmount storage back on. And this time all the new elements would have to run a lot faster to service the higher IOPS demands of the PCIe SSD accelerated apps hosts.

related articles

the SSD Heresies

the New Business Case for SSD ASAPs

2012 - Year of the Enterprise SSD Goldrush

StorageSearch talks SSD with Holly Frost, CEO, Texas Memory Systems

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