Plextor LLC is a leading developer and manufacturer of
high-performance digital media equipment for professionals, consumers and
enterprises. In 1990, Plextor established a U.S. operation in Silicon Valley
with dedicated sales force for serving North and South America. Since then, the
Plextor brand has been continually recognized as high-quality product, receiving
numerous awards for its optical drives. Plextor will continue to deliver
generations of award-winning products, including CD-R/RW, DVDR/RW, & Blu-ray
optical disk drives, digital video converters and multimedia products. The
Plextor brand of optical disc drives and multimedia products are owned by
Shinano Kenshi in Japan.
- editor mentions on STORAGEsearch.com,
Plextor's SSD page
what's the market for Plextor's PCIe SSD?
April 7, 2014 - I asked Plextor's virtual
marketing representative in the US - Andrew Erickson at
Alaniz Marketing to tell me more
about Plextor's thinking about routes to market for their entry level (Gen2)
PCIe SSD market
offering - the
said - "The M6e is marketed directly to consumers as an end-user upgrade
and mostly via newegg and major e-tailers."
Andrew went on to say
- "Plextor is definitely moving into the enterprise space and we're
expecting to see a couple of read intensive and multi-use ssd products later
this year. It sounds like some of the enterprise firmware advances may already
be evident in the M6e - though it's not being marketed in that way. I have seen
some Plextor drives sold in high end gaming rigs, but I'm not aware of current
plans to sell OEM at this time."
editor's earlier comments:- February
Plextor entered the SSD
market with a range of 2.5" SATA SSDs in March 2010 based on
SSD controllers from
Plextor signalled this intention in January 2010 the company said it
would like to achieve 10% market share in the
market. I said at the time - "This is driven by the need (common to all
late market entrants) to make waves in the
SSD Market Bubble."
related SSD guides
really better with Plextor?|
|Editor:- May 20, 2014 - The paucity of serious
marketing ideas in the
consumer SSD market
nowadays can be judged by the fact that Plextor America today
launched a marketing program - "Life Is Better With Plextor" -
which involves consumers signing up for a weekly lottery in which one person
each week can win a free SSD.|
comments:- I only mentioned it here because it can be amusing to witness
the silliness of technical companies when they're engaged in consumer markets.
|SSD Pricing -
where does all the money go?|
|SSDs are among the most
expensive computer hardware products you will ever buy and comprehending the
factors which determine SSD costs is often a confusing and irritating
|| ...which is not made any
easier when market prices for apparently identical capacity SSDs can vary more
than 50x to 1!
Why is that? ...read the article to