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Reliaty

Reliaty delivers the industry's first data protection software founded on NDMP to safeguard vital enterprise information and ensure business continuity. Reliaty is a leader in the NDMP Backup Working Group, defining the architecture and standardization of NDMP V4 and V5. Visit www.reliaty.com.

  • Editor's note:- July 7, 2003 - Reliaty has been acquired by Oracle
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Is it true that the Queen's apartments are
dusted clean by those bushy hats?
Megabyte was sworn to secrecy.
Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release March 4, 2003

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