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SANcastle Technologies

SANcastle Technologies, Inc., is a privately held, Dallas/Ft. Worth based, manufacturer of multiprotocol switches for integrating Fibre Channel and Gigabit Ethernet networks. Founded in 1998, SANcastle enables enterprises to perform business applications by creating a global fabric that seamlessly connects disparate networks regardless of the infrastructure environments and without disruption or technology changes. SANcastle has facilities in Israel and the Dallas/Ft. Worth area. For more information, call or visit the website at http://www.sancastle.com.

  • Milpitas, Calif. - August 6, 2003 - LightSand Communicationsannounced today that it has executed definitive agreements regarding a new round of funding and the acquisition of SANcastle Technologies Inc.
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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from press release January 8, 2003

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