SANcastle Technologies
SANcastle Technologies, Inc., is a privately held, Dallas/Ft.
Worth based, manufacturer of multiprotocol switches for integrating
Fibre Channel and Gigabit
Ethernet networks. Founded in 1998, SANcastle enables enterprises to perform
business applications by creating a global fabric that seamlessly connects
disparate networks regardless of the infrastructure environments and without
disruption or technology changes. SANcastle has facilities in Israel and the
Dallas/Ft. Worth area. For more information, call or visit the website at
http://www.sancastle.com.
- Milpitas, Calif. - August 6, 2003 -
LightSand Communicationsannounced
today that it has executed definitive agreements regarding a new round of
funding and the acquisition
of SANcastle Technologies Inc.
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Squeak! -
Animal Brands and Metaphors in the Storage Market
 Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $150 billion
in 2005, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage |
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