who d'you call for the SSD crystal ball? |
| How times change! - When I
started writing about SSDs and analyzing the market for readers and advertisers
there were no other
market research companies
which did regular research or reports on
SSDs. (ZERO). |
weren't needed because SSD companies in the 1990s learned about the market by
being in it. And the market size was too small for anyone outside to care
enough to pay for an expert SSD market opinion.
Today in the
wake of the enterprise SSD
goldrush - the SSD crystal bowling alley is becoming big business with
lots of companies spinning high priced SSD data nuggets of variable colors
and value. My filtered list below includes only analysts who to my
knowledge been immersed in this subject for many years.
|SSD analyst companies
||Editor's pick from
SSD news about SSD Market
|Here are some articles to get you
||HDDs and Flash Memory: A Marriage of
Editor:- most of Tom Coughlin's
reports have been about
the HDD and storage in entertainment markets.
However a 2011 report
and Flash Memory: A Marriage of Convenience (pdf) ($5,000) - which looked at
market applications for hybrids - was a collaboration with Jim Handy (Objective
||new to SSD? - new report from Forward
Editor:- January 31, 2012 - Forward Insights
has recently published a new report -
SSD Technology and
Applications: A Primer (88 pages $1,499).
Author Gregory Wong says - "It's
an ideal guide for novices interested in acquiring a basic understanding of SSD
technology and applications as well as a handy reference for more experienced
Editor's comments:- Among other things
pdf for more details) Greg says the report also provides an overview of the
competitive landscape for SSDs.
||SSD Market Projections - from Denali &
Editor:- February 9, 2010 - Denali Software
published an article -
Evolving Enterprise SSD - which comments on detailed SSD market size
predictions from Gartner
related to SSD form factors and interfaces.
If you look at the curves
related to form factors - you can infer that StorageSearch.com's readers are
about 3 to 4 years ahead of the market in their search volume.
way of looking at it is that our readers have always been ahead of the SSD
market adoption curve - and have been
and statistically significant in shaping the SSD market penetration curves by
their actions in either designing SSDs or buying them.
||Flash Memory Experts - Another Directory|
comments:- April 16, 2009 - GLG has a
Memory Experts - Study Group
This directory lists over 100 people
in various companies - including many experts on the flash market.
||IDC SSD Market Forecasts|
Editor:- the summary description
2010 to 2014 SSD market forecast (updated Dec 2010) suggests it only
tracks 14 out of the more than 200 SSD companies in the market - and excludes
many significant companies listed in
top 20 SSD companies list.
That's a problem with this type of
historic shipments tracking list - and is something I commented on many years
ago in the context of similar market size numbers for the
these types of reports can do is understate the market size of fast growing
markets - because sampling errors may exclude companies in the segment being
tracked which are more significant than those for whom numbers are being
||In-Stat Says SSDs will be in 50% of Mobile Computers by 2013|
Ariz. - July 17, 2006 - hard disk drives face competition in the mobile
computer mass storage market as flash-based solid state drives stand ready in
the wings according to a new report (price $2,995 ) published by In-Stat.
In fact, SSDs have the
potential to dethrone HDD
as the top laptop storage choice within 10 years, the high-tech market research
firm says. The research leads In-Stat to believe that the SSD market share in
mobile computers could reach 50% by 2013.
||Nand Flash Controller IP Market Forecast|
In January 2010 - IP-nest
published a report called -
Controller (NFC) IP Market Forecast 2009-2014 ($1,590).
- What is the license price evolution for NFC for SLC? For MLC?
- What is the penetration rate for 2010-2014 of externally sourced NFC IP?
- Key applications for NFC Bridge to PCI Express, SATA or USB 3.0
- How many ASIC/ASSP world wide designs start, and related IP sales on
||iSuppli says SSD revenue in 2011 will reach
Editor:- March 17, 2011 -iSuppli today
announced it expects
revenue in 2011 to hit $4.4 billion - up 91% from $2.3 billion in
2014, iSuppli expects SSD revenue to reach $7 billion.
|IT Brand Pulse
||what are enterprise SSD users thinking? -
especially if it's wrong|
Editor:- August 22, 2013 - In a
confusing market like enterprise
SSDs where the accepted wisdom of what makes good technology
- and the interpretation of market trends
on who's looking at the same data - what can vendors do to try and make
sure they're aiming in the right direction and doing things which will sell?
closer to their customers is one way - and most leading vendors do that already.
But it's not infallible.
How about customers they're not reaching
yet? What are they thinking? - Especially if it's wrong or based on
perceptions which are out of date. Vendors need to understand how users tick
so they can adapt their own product plans and the way they talk about
About a year ago I was contacted by Frank Berry,
CEO of IT Brand
Pulse who told me about the new way they were doing market research
into the SSD market:- surveying enterprise users and asking them what they
think about brands, technology decisions and other key issues.
sounded like a good idea - but in recent years I've heard from a great many
companies which said they wanted to do more reports in the SSD market - and
although I've been happy to mention some of them on this and
similar news pages
I've reserved my short list of
special SSD market
research companies for those who - in my opinion - have invested the
resources to create valuable SSD insights over a period of many years. I
thought it might be years before I added IT Brand Pulse to that list (if ever).
Turns out I was wrong.
And while I was aware that Frank
Berry and his team have been doing more work in the enterprise SSD area in the
past year - it was only when I got a summary of their recent presentation at
the Flash Memory Summit -
Adoption Trends (pdf) in my email this morning - that I realized the scale
of what they have already achieved.
There's some really useful
information here about SSD user decision points and current usage preferences
as well as brand data and market perceptions. This free version of the
paper includes unscaled graphs - and charts without numbers. But it makes a
good read as it is. For those who need the raw data and numbers - the cost is
the article (pdf)
||enterprise SSD market growth will accelerate
- says Objective Analysis|
Editor:- April 27, 2010 - Objective Analysis
has published a new 104 page market report -
Centers Drive Major SSD Growth (
which concludes that "the stunning growth of
SSDs in enterprise servers
and storage systems is only going to get stronger."
finds that the enterprise SSD market is likely to approach $4 billion in
revenues by 2015,
nearly 17x times that of 2009, while unit shipments will increase by
50x during that period to over 4 million units.
|| I only recently added Ridgetop Research to the
storage market research directory on StorageSearch.com (in July 2014) when I
realized that on the balance of the evidence I could see that this company was
more relevant to my readers than some of the other companies which had been
listed there already - despite Ridgetop Research not having any standard storage
market research products blazoned on their home page.|
||Flash SSDs making inroads into Computing |
May 2010 - Semico
Research published a report
Making Inroads into Computing - which is just one of a whole
series of reports
they have published about the SSD and nv memory markets since 2005.
||TRENDFOCUS Various Reports on SSDs|
SSD market continues to rapidly evolve and since the July 2008 publication of
our FOCUS ON: SSDs, the landscape for both enterprise and client SSDs has
transformed in many expected and unexpected ways.
The small but highly
publicized enterprise SSD market continues to be dominated by nearly a single
supplier STEC; however, almost all HDD manufacturers who produce or are
intending to manufacture enterprise HDDs have developed strategies to enter the
high-end of the SSD market over the next year or so.
Based on today's shipment activity, the SSD market can still only be
best characterized as nascent. However, the rapid development of controller
technologies, NAND density improvement (driving cost reduction) and a diverse
base of suppliers is pointing toward the build-up of an industry foundation that
will drive rapid growth of both the enterprise and client SSD markets. SSDs will
play an important, but coexistent role along with HDDs to address broadening
data storage needs for years to come.
"FOCUS ON Update: SSDs Begin to Mature" ($499)) provides insight
into the current competitive landscape of SSDs as well as shipment and HDD
market erosion forecasts
||the latest SSD market report from Web-Feet
Editor:- July 19, 2011 - Web-Feet Research
has published a new quarterly edition of its SSD market report series (annual
subscription $7,500). You can see the
and summary here (pdf) - where among other things you'll learn...
of SSDs in client and enterprise applications gained momentum in
shipments and revenue doubling to 10.3 million units and $2.6 billion. The
outlook for 2011 is 16.6 million units and $4.1 billion in revenue
demonstrating continued strong growth."
||Flash Metrics Reports|
Marketing's monthly Flash Metrics Executive Report includes industry
analysis and forecasting.
It also provides subscribers with
extensive analysis of flash memory cards, USB Flash Drives, portable media
players, and SSDs from leading retailers, e-commerce sellers, and OEM's.
The Flash Metrics Executive Report also includes news briefs, new
product overviews and weekly promotional advertising data that help subscribers
to stay at the forefront of the industry.
With its focus on finished products, Flash Metrics provides
subscribers throughout the Flash Memory food chain with timely, accurate data,
and sophisticated analytical tools. Component Metrics focus is on contract and
spot market memory pricing data and its analysis. Combined, the reports help
subscribers enhance their competitive position, increase profit margins, and
reduce financial risk.
Our top-down/bottom-up tool allows subscribers
to quickly and accurately determine finished good pricing and competitive
positioning. Data for both reports is collected from reliable sources in North
America, Europe and Asia on a weekly basis
|"What is/should be
comforting for your newer readership is your capability to make seemingly
outrageous claims years ahead of them possibly becoming reality...
...these and other predictions that were followed by pipedreams
eventually converting to tangible reality, continually drive the ubiquity of
Flash-enabled systems across Data Centers."
Sr. Director, WW Solutions Sales - SanDisk in an
thanking the editor of StorageSearch.com for 12 years of thought leadership
re enterprise flash. |
|"where's the best
place to spend my time seeking for data to initiate new SSD supplier, partner,
business development, acquisition or investment decisions?"|
|Editor:- That's the hardest
question we all face. We've all got insane time pressure. And it's impossible
to read and analyze everything that's being written and said about the SSD
That's why we need a rational and empirically based system
(based on numbers and not merely analyst or editor opinions) to help set
The Top SSD Companies List
has been helping solve that problem for 7 years.
conversation gets serious about SSDs someone mentions StorageSearch"|
| SSD vendors have often told me this is what
often happens inside their business strategy and marketing conversations.
Tens of thousands of independent SSD blogs and articles link to this site too.|
do SSD buyers want?"|
|...in 2004 - StorageSearch.com
conducted the world's 1st
independent SSD buyers preferences survey.|
We asked users
about their technology needs, SSD budgets, satisfaction with the SSD experience,
inhibitors and disinhibitors (what would make it easier for them to buy more
SSDs) and which SSD brands could they name? We never stopped asking.