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by Zsolt
Kerekes, editor
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Does - what you call the SSD...
impact
- who the SSD buyer will call?
I've written this series of
articles for marketers and business development people in the SSD market.
Everyone's
in the same
SSD market bubble -
but due to
frantic
web navigation, going to events
and talking to SSD
analysts you already have a better picture than most of
where the awesome
SSD market is headed. Congratulations!
But how do you translate
that into a business plan? - or as the marketing girl in
the Hitchhikers Guide to the
Galaxy said - in response to the development of the wheel - "Alright,
Mr. Wiseguy... "if you're so clever, you tell us what color it should be."
How will users navigate their way through thousands of SSD messages
which compete for their attention?
In the time honored way of learning
to recognize, filter out and disregard the 99% of SSD babel which is for
someone else.
What can marketers do to create better messages for the
SSD age?
How can users recognize a good SSD brand when they see it?
Learning
from other people's good examples (and mistakes) is a good place to start.
In
this new series of articles I'm looking at the SSD market - from a different
perspective
- when the
SSD brand sends the wrong signal - Sometimes the name of an SSD product
- or the company who makes it - can lead to a confused situation - when one
part of your brain stops you correctly interpreting the words that your eyes are
reading.
- sugaring
MLC for the enterprise - the acceptance of flash SSDs as enterprise
accelerators has moved on since they first started to to be used in 2004. The
arguments are now changing again from - can you trust MLC? - to which type of
MLC works best? Very few enterprise users have the
level of knowledge
needed to rationally compare competing MLC management architectures - so
the next phase of market growth may depend on whose marketing tweets are
sweetest.
- Going back into stealth mode - (next to be published). As the SSD
market has expanded in recent years a popular online visibility tactic with
SSD marketers has been what I call "going back into stealth mode."
Most of these companies don't realise that's what they've been doing.
But some do know - because I've told them. When confronted they admit -
that's what it looks like - from the outside. But it's not the intention.
Despite running hard they don't do the right things to get themselves
out of bad habits. I'll discuss the symptoms and solutions in the article. And
I'll give examples too. |
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Here are some other articles you may be
interested in.
web marketing articles on
MarketingViews.com - includes
recommended articles to help the visibility and credibility of your online
marketing communications
top 50 most popular
SSD articles on StorageSearch.com - updated monthly - gives you an idea of
what SSD readers are reading. This list of the top 50 or so (of thousands of SSD
articles here on the mouse site) also defines how much the
ads cost. |
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2012 - Year of the
Enterprise SSD Goldrush
don't all PCIe SSDs
look pretty much the same? |
| .. |
| "SSD IP is still an
important factor in establishing leadership in the minds of the market. We
haven't got the stage where the color or the brand on the SSD box determines how
many get sold." |
| ......Q4 2011 edition of -
the Top 20 SSD Companies | | |
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| "Fusion-io has
established for itself the brand recognition of being the SSD company most
strongly associated in customer minds with the PCIe form factor - despite the
fact that it wasn't the 1st company to launch such a product - and also despite
the high number and quality of competitors in this segment. |
| ...Editor:- from the
Q1 2009 edition of
the the Top SSD Companies.
That was the 1st of 12 straight quarters with Fusion-io at the top of the list. | | |
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