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by Zsolt
Kerekes, editor
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Does - what you call the SSD...
impact
- who the SSD buyer will call?
I've written this series of
articles for marketers and business development people in the SSD market.
Everyone's
in the same
SSD market bubble -
but due to
frantic
web navigation, going to events
and talking to SSD
analysts you already have a better picture than most of
where the awesome
SSD market is headed. Congratulations!
But how do you translate
that into a business plan? - or as the marketing girl in
the Hitchhikers Guide to the
Galaxy said - in response to the development of the wheel - "Alright,
Mr. Wiseguy... "if you're so clever, you tell us what color it should be."
How will users navigate their way through thousands of SSD messages
which compete for their attention?
In the time honored way of learning
to recognize, filter out and disregard the 99% of SSD babel which is for
someone else.
What can marketers do to create better messages for the
SSD age?
How can users recognize a good SSD brand when they see it?
Learning
from other people's good examples (and mistakes) is a good place to start.
In
this new series of articles I'm looking at the SSD market - from a different
perspective
- when the
SSD brand sends the wrong signal - Sometimes the name of an SSD product
- or the company who makes it - can lead to a confused situation - when one
part of your brain stops you correctly interpreting the words that your eyes are
reading.
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Here are some other articles you may be
interested in.
web marketing articles on
MarketingViews.com - includes
recommended articles to help the visibility and credibility of your online
marketing communications
top 50 most popular
SSD articles on StorageSearch.com - updated monthly - gives you an idea of
what SSD readers are reading. This list of the top 50 or so (of thousands of SSD
articles here on the mouse site) also defines how much the
ads cost. |
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