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the Top 10 SSD OEMs - 2008 Q1 - 4th in this series |
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click here for the most
recent version of the Top SSD companies list How will 2.5 inch PCIe express SSDs change things? Why can't SSD's true believers agree about architecture? if Fusion-io sells more does that mean Violin will sell less? Why are flash SSD IOPS worth less than HDD/RAM IOPS? is eMLC the true successor to SLC in enterprise flash SSD? Why is the raw to usable capacity in flash SSDs so different? | ||||||
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Who are the top 10
most important SSD manufacturers - the companies which you absolutely have to
look at if you've got got any new projects involving SSDs? A
decade ago
there was an easy answer. "All of them!" It wasn't till 1999 that our
online SSD directory
tipped over the 10 companies mark. Today (March 2008) there are over 71 active listed SSD oems. Another 4 or so I know in stealth mode, another 10 I'm checking out as imminent maybes and I expect the total number of SSD oems to go north of 100 in 2008. The new storage gold rush is chasing an opportunity for storage systems companies that could eventually be worth 5 to 10 billion dollars a year. |
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Who's going to dominate this
market? It's not that easy to predict. There's already a lot of
traction (7 companies were non movers or changed rank by only 1 position
in the top 10 this quarter). Stakes have been put in the ground claiming
desirable application or technology territories. A handful of SSD pioneers have
already exited the market, gone bust or been
acquired. Hoping to buck that trend SSD Pioneer EMC announced in mid January 2008 it was re-entering the SSD market after a 20 year absence. But they have a steep hill to climb. EMC failed to make it into this top 10 SSD list for Q108 - laying just outside at #11. We'll have to wait another 3 months to se if they do any better. (...Later:- July 2010 - EMC never made it into the top 10 SSD list. Their SSD products weren't good enough. For reasons - see rackmount SSDs, SSD ASAPs and PCIe SSDs.) | ||||
To go back to the question -
which are the most important SSD oems to look at right now? There are 2
empirical ways to form such a list based on different
market research
approaches. (1) - financial data - looks at revenue and shipping volumes. The problem with this approach in a market that's growing so fast - is that revenue data can be 3 to 6 months out of date when collected and may not sample any data at all from important new companies which have recently entered the market. This traditional approach will probably work fine from about the middle of 2009 onwards. And if you can afford to wait that long before choosing SSD partners / suppliers that's OK. But is it really? I think waiting that long is very risky. Many companies will be at a severe competitive disadvantage if their competitors are using SSD technology first. Faster SSD accelerated ecommerce sites, faster databases and new SSD powered business applications will mean that waiting too long to hit the SSD trail could be damaging to your competitiveness. |
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(2) - search volume data - is a near real-time and (nearly) reliable way to see which way things are heading in changing markets. I've got strong confidence in this approach having used it as an online publisher for over a decade to help me make predictions about emerging technologies and disruptions in the storage market. But search volume based market inferences only work if you have high volumes of search in the specific subject. That's why you're here... Because when it comes to SSDs STORAGEsearch.com has delivered millions of article views related to hard SSD content and our readership is growing fast. We've also been discussing the SSD market with nearly every SSD manufacturer (sometimes before they founded their companies) and with analysts and interested readers in a wide range of enterprises longer than any other publisher or analyst. | ![]() | |||
The Top 10 SSD OEMs The listing below is based on storage search volume on this site. This metric samples strong follow up interest generated by browsing our SSD directories, following up news stories or articles and following links from ads. But it excludes the pageviews of product ads themselves. As we track every manufacturer in the market and any manufacturer can (and does) send us their content related to SSDs - this is a measure of how our readers have reacted to that content. | ||||
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How to interpret the
rankings? The most important thing is being included in the list rather than the position within it. Having said that there's a 4x difference in pageviews between companies at the top or bottom. The top 10 companies will vary from quarter to quarter and the rankings will change too. But there's a hard core of companies which are always in the the top 10. You'll be able to see who those are in future quarterly editions of this list and you'll also be able to see if any companies have moved sharply up or down. |
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