Storactive

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Founded in 1998 and headquartered in Marina del Rey, Calif., Storactive, Inc. is the leader in developing true continuous data protection (CDP) software for Windows PCs and Exchange Servers. The Company's flagship technology continuously backs up and manages enterprise and distributed data throughout its entire life cycle, even as changes occur. This means stored information is always current and can be recovered up to the moment of data loss. For more information about Storactive and its products, call (310) 302-7280, email info@storactive.com or visit www.storactive.com.

March 6, 2006 - Atempo today announced that it has acquired privately-held Storactive Inc

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Squeak! - Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile updated July 6, 2005

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