In the early part of 2000, I added a new category to STORAGEsearch -
acquired, dead, renamed,
merged & gone away STORAGE companies.
Experience with my
ancient Sun focused directory
had shown that buyers try to track down suppliers upto 5 years after they have
gone bust or disappeared. It's frustrating when a customer actually wants to buy
more products but can't locate the original supplier. Often the products (or
their successors) are available, but the company has been acquired and
is operating under a different name on a new web site and it's hard to make the
Part of my thinking in setting up the gone away storage
companies list was also defensive... because it would reduce the number of
email inquiries I would get about this subject. I never dreamed this would be
popular feature... but it's not unpopular either with nearly 30,000 visitors a
In July 2003, the gone away companies
list went past the 200 mark. That represents about 20% of the top
1,000 storage companies.
Is this a good or bad thing?
you're closely connected and work in a company which has just gone bust, or own
their shares, or are a supplier who is not going to get paid, you'll say it's a
bad thing. But from a more distant perspective, if you're a competitor or
looking at the health of the storage industry as a whole - you might take the
The first time that the company you work for disappears
comes as a bit of shock. But if you're lucky you may soon find another job in
the same industry, which is better paid. Your new employer benefits from the
trial and error experiences in your old company. Your old company took risks,
some worked out, others didn't. But you can apply those lessons in the new
company. That makes the new company more efficient and more effective.
could say that the best of the business DNA from the gone away companies gets
picked up and adapted by those companies which survive. Markets evolve.
Sometimes they go in unwise directions - like the craziness at the peak of the
dotcom era. But when rationalization comes, it doesn't erase the best ideas
from the past. It cherry picks them at low cost and recycles them, sometimes in
a different form.
It's sad when companies disappear, or an exciting
business experiment fails. But it would be worse if lumbering dinosaurs were
allowed to continue long beyond their proper time. This business evolution is
what makes the breed stronger. So I would say on balance - 200 gone away storage
companies is probably a good thing for the storage market. We all benefit from
their failures and achievements.
gone away storage
funds in storage
|gone away companies on|
vaporware at 40,000 feet smelled clean and fresh. Megabyte's personalized
balloon was the last remaining asset from his VC funded "lighter than air"
Cheaperbyte's sales manager said "Accelerate your storage sales",
he knew just the right way to do it.|