Wasabi Systems

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We work hard to provide our customers with the best iSCSI network storage products available. We believe that network storage should be invisible to you if it's working properly. It should be easy to buy, easy to install and easy to manage. In fact, our ultimate goal is to make it so that network storage is largely self-managing and self-configuring. Our team of world-class engineers has a remarkable background in developing storage software as a trusted partner for some of the largest companies in the world including Apple, Brocade, Equallogic, Intel and Sun Microsystems. Our investors include Scorpion, Newlight Associates, Hudson Ventures, Himalaya Capital and Intel Capital. To learn more about Wasabi Systems, visit www.WasabiSystems.com.

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Squeak! - Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release February 19, 2008

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