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Yosemite Technologies

Yosemite Technologies is a global provider of backup software solutions that span from single server environments to the enterprise. Yosemite develops heterogeneous solutions that protect environments running Microsoft Windows, Linux, and NetWare. Yosemite's flagship product, Yosemite Backup Advanced, represents the next generation of enterprise backup software with Self Tuning Logic for fast backup and restore operations and an integrated Virtual Library option, D2D2NeT, that provides multi-level, heterogeneous 'disk to disk to any' backup. Yosemite has developed strong technology and channel partnerships with leading companies including HP, Dell, Microsoft, Quantum, Gateway and Exabyte. The company's commitment to Backup SimplifiedT represents Yosemite's focus on delivering products that offer unmatched performance, ease-of-use and value. For more information, visit www.yosemitetech.com.

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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile updated June 20, 2006

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