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IDC is the world's leading provider of technology intelligence, industry analysis, market data, and strategic and tactical guidance to builders, providers, and users of information technology. Our management team is comprised of some of the most experienced and respected industry luminaries. IDC delivers dependable, high-impact insights and advice on the future of ebusiness, the Internet, and technology to help our clients make sound business decisions. We forecast worldwide markets and trends and analyze business strategies, technologies, and vendors, using a combination of rigorous primary research and in-depth competitive analysis. We provide global research with local content through more than 720 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community.

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who's who in SSD? - IDC

by Zsolt Kerekes, editor - - February 2011

Storage history indicates that IDC is better as a Terabyte Tallier (counting what has happened in recently past quarters) than it is as a Storage Clairvoyant (predicting what will happen next).

IDC publishes many reports about the storage market. They are useful for product marketers who need ballpark market size estimates - such as how many drives of a certain type were shipped in a recent quarter.

The summary description for IDC's 2010 to 2014 SSD market forecast (updated Dec 2010) indicated that it tracked 14 out of the more than 200 SSD companies in the market - and their list excludes key companies listed in's own top 20 SSD companies list.

That's a problem with this type of list - which is part of a historic shipments tracking series. It's something I commented on many years ago in the context of similar market size numbers for the NAS and RAID markets - which at that time was weighted toward a small number of the usual suspects - and seemed to ignore the long tail of the market.

What these types of reports can do is understate the market size of fast growing markets - because of sampling errors (such as excluding key players - who may not wish to participate in the data collection process) and also because of financial reporting time lags (which may provide indicators several quarters behind search-volume based reports).

In the growth phase of a market - any type of consistently collated info is more useful than none. But perfect information about markets only exists when the markets are dead or have reached a steady state. Marketers who use these types of reports have to be aware that all market reports from all vendors have in-built flaws and biases.
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hyperscale is nearly 1/4 of all enterprise storage revenue
Editor:- September 14, 2017 - A new report from IDC confirms the growing size of the enterprise storage systems market related to hyperscale datacenters. Sales by ODMs to the hyperscale segment grew 73.5% year over year to $2.5 billion in in the 2nd quarter 2017 to reach nearly a quarter of the entire $10.8 billion in all segments.
"By 2016, hyperscale datacenters will house more than 50% of raw compute capacity and 70% of raw storage capacity worldwide..."
IDC Datacenter Predictions for 2015 (December 9, 2014)

See also:- the big market impact of SSD dark matter
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