IT Brand Pulse, founded in 2009 and heaquartered in San Diego, CA, is a
trusted source of data and analysis about IT infrastructure, including servers,
storage and networking.
IT Brand Pulse's news
in SSD? - IT Brand Pulse|
by Zsolt Kerekes,
editor - StorageSearch.com
- May 26, 2016
Among other things IT Brand
Pulse is active in these market segments:-
The company first came to my attention in
June 2010 in a
story about the SAN market.
At that time it didn't look to me like they offered any specific reports about
SSDs. But they soon after reappeared in my radar in
August 2012 with
launching their SSD Brand Reports and a related
Flash Memory Summit (2012).
At around that time and for the next few years there was a surge of
companies entering the SSD and enterprise flash report market.
since then there has been heavy attrition with over half the companies from the
peak (of 2014) having ceased regular heavyweight SSD market report publication
trends in the markets being covered, competition within the data services
industry and insufficient added value compared to free information from trade
publications and bloggers.
In this context Market research companies
are becoming more like publications (for example IT Brand Pulse's web site now
includes ads and offers
PR agency services)
while publications are branding their market research content (the world's best
known example being the Fortune 500).
liked IT Brand Pulse's style of operation because it met some interim gaps in
the market which leveraged social media modes of research. (Although like all
research that has its
the time of writing this note it looks as though IT Brand Pulse is still in the
storage market data game and conducts a small number of public surveys each
year which intersect with the enterprise flash market.
In August 2012
IT Brand Pulse
Brand Leader Survey Report based on datacenter surveys. The scope ranges
from controllers, drives and PCIe SSD cards through to various types of SSD
In August 2013 -
IT Brand Pulse
was added to the shortlist of
recommended SSD market
analysts companies on StorageSearch.com.
the top SSD companies
after AFAs - what
ideas that changed in 2016
Branding Strategies in
the SSD Market
Astrological Age of Enterprise SSD Pricing
an SSD view
of semiconductor memory boom-bust cycles
how the enterprise
adoption of flash changed from 2004 to 2016
enterprise SSD users thinking? |
especially if it's wrong
|Editor:- August 22, 2013 - In a confusing market
like enterprise SSDs
where the accepted wisdom of what makes good technology
- and the interpretation of market trends
on who's looking at the same data - what can vendors do to try and make
sure they're aiming in the right direction and doing things which will sell?|
closer to their customers is one way - and most leading vendors do that already.
But it's not infallible.
How about customers they're not reaching
yet? What are they thinking? - Especially if it's wrong or based on
perceptions which are out of date. Vendors need to understand how users tick
so they can adapt their own product plans and the way they talk about
About a year ago I was contacted by Frank Berry,
CEO of IT Brand
Pulse who told me about the new way they were doing market research
into the SSD market:- surveying enterprise users and asking them what they
think about brands, technology decisions and other key issues.
sounded like a good idea - but in recent years I've heard from a great many
companies which said they wanted to do more reports in the SSD market - and
although I've been happy to mention some of them on this and
similar news pages
I've reserved my short list of
special SSD market
research companies for those who - in my opinion - have invested the
resources to create valuable SSD insights over a period of many years. I
thought it might be years before I added IT Brand Pulse to that list (if ever).
Turns out I was wrong.
And while I was aware that Frank
Berry and his team have been doing more work in the enterprise SSD area in the
past year - it was only when I got a summary of their recent presentation at
the Flash Memory Summit -
Adoption Trends (pdf) in my email this morning - that I realized the scale
of what they have already achieved.
There's some really useful
information here about SSD user decision points and current usage preferences
as well as brand data and market perceptions. (You have to skip through the
early parts of the document to get to the interesting bits.)
the feedback from these survey participants...
- SSDs will be approximately 3x the current percentage of their
organizations combined SSD and HDD disk capacity within 2 years
- Virtualized servers are the biggest driver for SSD adoption (above database
free version of the paper includes unscaled graphs - and charts without
numbers. But it makes a good read as it is. For those who need the raw data
and numbers - the cost is $1,500. ...read
the article (pdf)
- Nearly as many organizations have already deployed SSDs in some of their
servers as those who have not deployed any type of SSDs at all. (A list of
participating surveyed organizations is included in the paper.)
Editor's comments:- IT Brand Pulse
has demonstrated its commitment and ability to enhance our understanding of the
enterprise SSD market. So I've fast tracked them by several years into my