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Angle Technology Group

ANGLE Technology Group was established in May 1994, with the objective of building a management team combining technology understanding and business expertise. Specializing in bridging the gap between technological innovation and commercial reality, the company, using its' expertise in areas of technology, finance and management creates and grows successful technology companies through the application of experienced management to an established technology pipeline The Group has offices in the UK (Guildford, Manchester, Glasgow, and Aberdeen), and in the USA (Washington DC and Chicago) and has close business relationships with a number of associate companies in Continental Europe and the USA.

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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release May 9, 2001


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