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Dantz Development

Founded in 1984, Dantz Development Corporation is a leader in backup and restore software for small and midsize businesses. The award-winning Dantz Retrospect product family protects millions of computers worldwide by providing enterprise-class data protection for file servers, desktops, notebooks, and business-critical applications. Patented technology makes Retrospect easy to administer, and only Retrospect delivers the fastest backups while still providing 100% accurate restores. Customers of Dantz include small and midsize businesses, departments of larger enterprises such as British Telecom, DaimlerChrysler, Motorola, Nortel, Pixar, and Walt Disney, as well as home and small offices. Dantz is a privately held company located in Walnut Creek, Calif. and backed by leading venture capital firms Mobius Venture Capital, ARCH Venture Partners, and Madrona Venture Group. For more information, please visit or call 925.948.9000.

  • October 12, 2004 - EMC today announced the acquisition of Dantz Development Corporation
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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. the article, Mice in storage

profile from featured press release Aug 31, 2004..........

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