Digital Interactive Solutions, based in Wellingborough, UK, was founded in
1989. The company manufactures storage connectivity products and is a reseller
and integrator for a wide range of
tape drives and libraries.
- editor's note - this company no longer exists. Clicking on
the main link above will take you to their archived website.
Animal Brands and Metaphors in the Storage Market|
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $160 billion
in 2006, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage