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Digital Interactive Solutions - (2000)

Digital Interactive Solutions, based in Wellingborough, UK, was founded in 1989. The company manufactures storage connectivity products and is a reseller and integrator for a wide range of tape drives and libraries.

  • editor's note - this company no longer exists. Clicking on the main link above will take you to their archived website.
acquired etc storage companies
gone-away, dead and merged companies
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The vaporware at 40,000 feet smelled clean
and fresh. Megabyte's personalized balloon
was the last remaining asset from his VC
funded "lighter than air" storage company.
Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $160 billion in 2006, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile updated December 2001...........................................................................

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