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H.A. Technical Solutions

H.A. Technical Solutions (HATS) is the leading provider of affordable high availability (HA) software solutions that support the broadest array of computing platforms and provide the fastest response times. The Minneapolis, Minn.- based company is the only provider of high availability and data replication solutions that can be self-installed on and easily configured for Solaris for SPARC, Solaris for Intel, Linux, FreeBSD, HP-UX, SGI IRIX, VxWorks and Windows NT systems. The company markets its products through license-free agreements with OEMs in addition to VARs, resellers and direct sales. Ericcson Messaging Systems, Motorola Paging Systems, France Telecom, the Chinese Army and Mockingbird Networks also incorporate HATS products in their systems to ensure 99.999 percent uptime.

  • November 4, 2003 - Lakeview Technology announces its acquisition of the assets of H.A. Technical Solutions, LLC
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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. the article, Mice in storage

profile from featured press release May 9, 2002

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