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JPY plc, based in Surrey in the UK, specialises in the distribution of
workflow software products - primarily to companies and organisations that work
with graphic images and/or very large data files. Customers of JPY come from the
publishing industry - newspapers, printers, advertising agencies, etc - and from
other sectors that make heavy use of graphic imagery - areas such as medical
imaging, photography, architecture and marketing.
Among other
products, JPY plc is the sole UK distributor for
Archiware GmbH, the developers of
PresSTORE. Archiware PresSTORE is a scalable modular system that offers backup,
archiving and synchronization across multiple platforms. Its platform neutral
file format makes the data restorable to any OS without losing any platform
specific file data. It supports all
tape libraries and
jukeboxes, plus
SCSI and
FC devices. It utilises
multiple drives and multiple clients to speed the backup. It is particularly
popular for mixed platform environments, and offers a unique solution for OS X
users. Platforms supported - Solaris 2.8+, Linux x86, (RedHat Enterprise+, SuSE
9.+), MAC OS X 10.3+, Windows 2k+/XP
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Squeak! -
Animal Brands and Metaphors in the Storage Market
Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $150 billion
in 2005, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage |
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