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JPY plc, based in Surrey in the UK, specialises in the distribution of workflow software products - primarily to companies and organisations that work with graphic images and/or very large data files. Customers of JPY come from the publishing industry - newspapers, printers, advertising agencies, etc - and from other sectors that make heavy use of graphic imagery - areas such as medical imaging, photography, architecture and marketing.

Among other products, JPY plc is the sole UK distributor for Archiware GmbH, the developers of PresSTORE. Archiware PresSTORE is a scalable modular system that offers backup, archiving and synchronization across multiple platforms. Its platform neutral file format makes the data restorable to any OS without losing any platform specific file data. It supports all tape libraries and jukeboxes, plus SCSI and FC devices. It utilises multiple drives and multiple clients to speed the backup. It is particularly popular for mixed platform environments, and offers a unique solution for OS X users. Platforms supported - Solaris 2.8+, Linux x86, (RedHat Enterprise+, SuSE 9.+), MAC OS X 10.3+, Windows 2k+/XP

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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. the article, Mice in storage

profile updated by vendor April 24, 2006

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