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LEONI Special Cables

LEONI Special Cables, with headquarteres in Friesoythe Germany manufactures cables for a wide range of markets including telecoms, medical, automation and IT.

Serial Attached SCSI
Serial Attached SCSI on
Megabyte found it difficult
adapting to the newer thinner
Serial SCSI connections.
Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. the article, Mice in storage

profile updated March 2006

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