Netreon

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Netreon develops software that makes it possible for enterprises to design, deploy and manage sophisticated storage environments more quickly, more effectively, with greater confidence. Netreon applies computer-aided engineering software techniques and capabilities to make networked storage easier and more convenient to deploy and use. The company's products are delivered through OEMs, system integrators and professional services organizations to enterprises planning, deploying or managing storage networks. Netreon is an Independent Software Vendor of Microsoft and a Brocade Fabric Threads Developer Partner. Headquartered in Mountain View, Calif., Netreon is a privately held software company. For more information, visit www.netreon.com.

editor's note:- Netreon was acquired by CA

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Megabyte used one of Gunnar's goblin hammers
to stop pesky goblin minions and other pests
from interfering with his bits and bytes.

Squeak! - Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release November 12, 2002

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