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NORTHERN

Northern is an international software company specializing in the development of reliable, flexible and easy to use storage management solutions for Windows Server Systems. The company serves a global market through its two bases of operations, Tampa [FL] and Stockholm [Sweden]. Over 25,000 organizations, in 52 different countries are using Northern software solutions. The Northern Storage Suite, as well as the company's full complement of network administration utilities, is available through resellers worldwide (spanning 86 countries), authorized distributors and from Northern directly. Customers in North America should contact Northern [US Operations] at 1.800.881.4950 or sales@northern.net. Customer's in other parts of the world should visit Northern's Reseller page on www.northern.net to find their local Northern software supplier, or contact Northern [European Operations] at +46 8 457 50 00.

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Is it true that the Queen's apartments are
dusted clean by those bushy hats?
Megabyte was sworn to secrecy.
Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $160 billion in 2006, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release February 27, 2007

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