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NuView

NuView is a provider of software that simplifies enterprise storage. In partnership with some of the world's leading companies, NuView is delivering enterprise technology that makes it easier for companies to find and manage the information they need when they need it while also reducing the cost and complexity of networked storage. With an experienced management team drawn from leaders of the technology industry, NuView is a rapidly growing, privately held company with headquarters in Houston, Texas.

  • March 6, 2006 - Brocade today announced that it has acquired NuView, Inc
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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $160 billion in 2006, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

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