Sanera Systems

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Founded in August 2000, Sanera Systems, Inc. is building highly reliable and scalable storage networking for enterprises and service providers. Sanera's products are at the forefront of the emerging trend towards consolidation of storage and computing in a data center. The Company's solutions simplify topology and management complexity and enable users to deploy and manage a storage area network transparent of the underlying transport protocol in a secure, highly scalable, service rich fabric. Headquartered in Sunnyvale, CA, with offices in Beaverton, Oregon, Sanera is backed by CMEA, Storm Ventures, Enterprise Partners Venture Capital, Greylock Ventures, Acorn Ventures, E*Trade Ventures and Goldman Sachs. More information is available at www.sanera.net.

August 25, 2003 - McDATA today announced definitive agreements to acquire Nishan Systems and Sanera Systems.

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Squeak! - Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release March 18, 2002

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