Alacritus Software
Alacritus Software creates high performing, highly available
plug-and-play virtual technology for interoperable storage networks. This open,
heterogeneous compatibility enables customer to utilize their existing software
infrastructures. The first product, Securitus, is a virtual tape library that
serves as a replacement to library subsystems. The principals of Alacritus have
been responsible for industry advances such as Celestra for serverless backup,
the Network Data Management Protocol (NDMP), and Third Party Copy, among many
others, including BudTool, the first backup and restore tool for networked,
UNIX-based environments. Alacritus Software is located at 1650 Holmes Street,
Livermore, California 94550. For more information, call 925.960.0695 or visit
http://www.alacritus.com.
- April 7, 2005 -
Network Appliance
today announced that it has entered into a definitive agreement to acquire
Alacritus.
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Squeak! -
Animal Brands and Metaphors in the Storage Market
 Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $150 billion
in 2005, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage |
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