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Alacritus Software

Alacritus Software creates high performing, highly available plug-and-play virtual technology for interoperable storage networks. This open, heterogeneous compatibility enables customer to utilize their existing software infrastructures. The first product, Securitus, is a virtual tape library that serves as a replacement to library subsystems. The principals of Alacritus have been responsible for industry advances such as Celestra for serverless backup, the Network Data Management Protocol (NDMP), and Third Party Copy, among many others, including BudTool, the first backup and restore tool for networked, UNIX-based environments. Alacritus Software is located at 1650 Holmes Street, Livermore, California 94550. For more information, call 925.960.0695 or visit http://www.alacritus.com.

  • April 7, 2005 - Network Appliance today announced that it has entered into a definitive agreement to acquire Alacritus.
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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

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