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Cobalt Networks - circa 2000

Cobalt Networks, Inc. is a developer of server appliances that enable organizations to establish an online presence easily, cost effectively, and reliably. Cobalt's product lines – the Cobalt Qube, Cobalt Cache, Cobalt RaQ, and Cobalt NASRaQ – are used as Internet and Web hosting server appliances at businesses, Service Providers, and educational institutions. Cobalt's solutions are delivered through a global network of distributors, value-added resellers and ISPs. Founded in 1996, Cobalt Networks, Inc. is located in Mountain View, California – the heart of Silicon Valley – with international offices in Germany, Japan, the United Kingdom, and the Netherlands.
Cobalt (the metal) is hard wearing. That's probably why Cobalt's founders chose that name for their company. Similar thinking has been used in the SSD market as you can see in the article linked below.
Inanimate Power, Speed and Strength Metaphors in SSD brands
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