the list, series overview and links to 25 past
Kerekes, editor, StorageSearch.com
- October 15, 2013 Who are the top SSD companies?... the companies which you
absolutely have to look at if you've got any new projects involving SSDs?
There are over 500 companies actively designing and
marketing SSD products and systems today.
Over 6 years ago I started publishing a new series - the Top
SSD Companies which has been seen by over 5 million readers and is now regarded
by many key people in the SSD industry (and their investors and biggest
customers) as one of the most useful
which influences their thinking.
In the very
1st edition (July
2007) I explained why I believed search volume based data would be the
best way to shortlist the future winners in the SSD market. I said...
The SSD market was going to grow from a small base of easy to follow
companies into many hundreds of companies that few people - apart from
market specialists - would have the time to analyze and follow.
would change from being a niche topic to become the most significant
business leveraging assets in the enterprise IT infrastructure - therefore it
would be useful to identify future leaders as early as possible.
Financial data was backwards looking, was available too late to
provide visibility in fast growing discontinuous markets, and was not available
for the significant companies in the market - which at that time were still
mostly privately owned.
Market research data was also backwards looking. At that time the
SSD market was too small to merit the attention of many dedicated
SSD analysts. Also
traditional market research techniques would entirely miss the early adoption
signals from disruptive startups who wouldn't be on the radar of
storage market research
companies at all.
Who really decides the future winners in the SSD market?
It's the early adopters and the movers and shakers who make markets happen.
In the years leading up to the start of this new series - that had
always been exclusively (at first) and then heavily represented by the
readers of StorageSearch.com.
And although there are now thousands of
web sites which cover the SSD market - our readership still includes most of
the significant people who will decide the shape of the future SSD market
including the people who start and manage the most significant SSD companies and
their biggest and most trend setting customers.
Many of these
arguments are just as valid today. And as the SSD market has grown bigger and
the predictive power of the series has been market proven - each new edition
of the Top SSD Companies is eagerly anticipated.
I'm a heavy user
of the list myself - because it reminds me what you think is important. And
the real-time raw version is sensitive enough to tell me about emails and news
stories I should have looked at but didn't.
based on SSD search volume in the 3rd Quarter
Here are the Top SSD Companies ranked by analyzing the search
volume of StorageSearch.com's readers in the 3rd quarter of 2013.
period - the 26th quarter in this series - was characterized even more than
before by the theme of
I discussed why big companies which have been
successful in traditional segments of the computer market feel an urgency to
acquire more charismatic SSD DNA in my article -
hostage to the
fortunes of SSD (July 3, 2013) - so I won't repeat those points here.
one perspective most of these acquisitions can be viewed as:- a company which
has had a low rating in the Top SSD Companies List - hoping to improve its
future SSD market success - by buying another company which is ranked higher
up. That's frequently the way it happens. But not always.
surprised by this very list-centric view of the real value of SSD company DNA.
Other things being equal - I always say that a company which is in the top
SSD companies list has demonstrated that it has done a lot of things better
than another company which has never got to that point yet.
interesting difference compared to previous quarters is that the gap between
the top 4 companies is the narrowest it has ever been. The #1 company achieving
search volume which was a mere 20% higher than the #2 company. Compare
that to a year ago
when the difference between being #1 and #2 was 50% more search volume.
And in earlier years - the gap was even bigger.
Is that because
everyone is now trying to get into everyone else's markets? You know the sort
of thing I mean. The PCIe SSD companies want to sell racks - and vice versa -
and everyone wants to do more in software....
Maybe it's easier for
the market to perceive a vendor at being best at one thing - but it's less
realistic to be seen as being best in a spread of activities. Whatever the
reasons (and you can read more about the SSD activities of each company below
by clicking on its name) in the SSD market we are still a long way away from any
single company or technology being able to dominate all segments - no matter how
much any of them would like to believe otherwise.
On the other hand the
search ratios between the #1 and #10 ranked companies, or the #1 and #20 - are
similar to what they were a year ago - indicating a material difference at the
top end of the list.
Anyway - without more delay - here's the list of
the Top SSD Companies based on search metrics in the 3rd quarter of 2013.
Note:- Rankings above
are based on analyzing the search activity of SSD readers on StorageSearch.com
who came from over 165,000 unique servers which accessed our SSD content in
the 3 months period ending September 30, 2013. You can read more about the
significance and track record of this methodology in predicting and observing
SSD market intentions in earlier editions of this article.
Fusion-io was #1 -
announced deal with
HP and coming on-board of - Steve Wozniak. PureSilicon entered
the list for the first time on news it was sampling the world's first standard
height terabyte 2.5" SSD.
The big market impact of
SSD dark matter - you can't see them and they aren't in the market size
reports which you just purchased recently. But you can't plan SSD investments or
strategies without taking them into account.