Series overview and links to all past quarterly editions
editor, StorageSearch.com -
July 29, 2014 Who are the top SSD companies?... the companies which you
absolutely have to look at if you've got any new projects involving SSDs?
There are over 500 companies actively designing and
marketing SSD products and systems today.
Over 7 years ago I started publishing a new series - the Top
SSD Companies which has been seen by over 5 million readers and is now regarded
by many key people in the SSD industry (and their investors and biggest
customers) as one of the most useful
which influences their thinking.
In the very
1st edition (July
2007) I explained why I believed search volume based data would be the
best way to shortlist the future winners in the SSD market. I said...
The SSD market is going to grow from a small base of easy to follow
companies (just 11 in
into many hundreds of companies that few people - apart from
- will have the time to analyze and follow.
SSDs will change
from being a niche topic to become the
business leveraging assets in the enterprise IT infrastructure - therefore
it would be useful to identify future leaders as early as possible.
Financial data is backwards looking, is available too late to
provide visibility in fast growing discontinuous markets, and is not available
for the significant companies in the market - which when I began this series
were nearly all privately owned.
Who really decides the future winners in the SSD market?
It's the early adopters and the movers and shakers who make markets happen.
In the years leading up to the start of this new series - that had
been almost exclusively the readers of StorageSearch.com
there are now thousands of web sites which cover the SSD market - our
readership still includes most of the significant people who will decide the
shape of the future SSD market including the people who start and manage the
most significant SSD companies and their biggest and most trend setting
Many of these arguments above are just as valid today.
And as the SSD market has grown bigger and the predictive power of the series
has been market proven - each new edition of the Top SSD Companies is
I'm a heavy user of the list myself - because it
reminds me what you think is important. And the real-time raw version is
sensitive enough to tell me about emails and news stories I should have looked
at but didn't.
after the quarter ended - SanDisk announced an agreement to acquire SMART
Storage. In the 24 hours which followed that announcement - the search spike
for SMART in our readership temporarily shot it up to the #2 most searched SSD
WhipTail made its
first appearance in the top 20 list.
"Every single company in
the top 10 has its own proprietary SSD controller IP and architecture... We
haven't gotten to the stage where the color or the brand on the SSD box
determines how many get sold. Nevertheless some brands are now firmly associated
with particular concepts."
Fusion-io was #1 -
announced deal with
HP and coming on-board of - Steve Wozniak. PureSilicon entered
the list for the first time on news it was sampling the world's first standard
height terabyte 2.5" SSD.
There's no guarantee that
advertising your SSDs on StorageSearch.com will lead to your SSD company getting
acquired. (That would be a ridiculous notion.) But it will get you noticed
sooner and with more visibly to people who make this market happen.
I was even more impressed
by a new (to me) business model which Tegile has been testing on selected
customers. I can see now why the early investors liked this company even though
it took me longer to get it...
Looking back at the last 5
years or so - since the start of the SSD market bubble - I realized - while
writing this - that if I were to create a list of all the financial institutions
who have directly contacted me with questions about the SSD market it would
start to resemble - in length - something akin to my (seldom maintained because
it's already far too long and unwieldy) list of SATA SSD companies.
The big market impact of
SSD dark matter - you can't see them and they aren't in the market size
reports which you just purchased recently. But you can't plan SSD investments or
strategies without taking them into account.