CreekPath Systems

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CreekPath Systems is a global provider of policy-based storage automation products that enable customers to optimize their storage investments. The CreekPath solutions offer policy based visibility and operational control of the storage assets within a data center. This visibility and control provides customers with a complete understanding of the costs and benefits of key storage assets as well as the impact on the data center. Visit the CreekPath web site at www.creekpath.com for more information.

July 11, 2006 - Opsware Inc. , today announced that it has signed a definitive agreement to acquire Creekpath Systems

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Squeak! - Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release February 16, 2005

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