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Data Transit

Founded in 1990, Data Transit designs, manufactures and sells the Bus Doctor™ line of protocol analyzers and the new PacketMaker™ traffic generators. Data Transit has grown from a niche storage analysis product provider to be a major player in the test and measurement industry. The company's mission is to offer the best analysis tools for complex development environments such as network servers and storage area networks, SANs. Its Bus Doctor modular approach allows users to attach different bus pods to a single analyzer as needed. This unique methodology provides customers with a superior value proposition while giving them the advantage of using a single tool for multiple applications. The Bus Doctor is also differentiated from its competitors by its powerful triggering, large trace buffers and multiple-bus analysis capabilities with a single reference clock and cross triggering. Data Transit supports fifteen busses including Serial ATA, PCI Express, Serial Attached SCSI, Fibre Channel, Gigabit Ethernet, iSCSI, PCI, ATA/ATAPI, SCSI, USB and others. Visit datatransit.com for more information.

  • Aug. 10, 2004 - Finisar has completed the purchase of the assets of Data Transit for approximately $16 million in Finisar stock.
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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile updated June 22, 2004

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