Data Transit
Founded in 1990, Data Transit designs, manufactures and sells
the Bus Doctor line of protocol analyzers and the new PacketMaker
traffic generators. Data Transit has grown from a niche storage analysis product
provider to be a major player in the test and measurement industry. The
company's mission is to offer the best analysis tools for complex development
environments such as network servers and storage area networks,
SANs. Its Bus Doctor
modular approach allows users to attach different bus pods to a single analyzer
as needed. This unique methodology provides customers with a superior value
proposition while giving them the advantage of using a single tool for multiple
applications. The Bus Doctor is also differentiated from its competitors by its
powerful triggering, large trace buffers and multiple-bus analysis capabilities
with a single reference clock and cross triggering. Data Transit supports
fifteen busses including Serial
ATA, PCI Express, Serial
Attached SCSI, Fibre
Channel, Gigabit Ethernet,
iSCSI, PCI, ATA/ATAPI,
SCSI,
USB and others. Visit
datatransit.com for more information.
- Aug. 10, 2004 -
Finisar has completed
the purchase of the assets of Data Transit for approximately $16 million in
Finisar stock.
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Squeak! -
Animal Brands and Metaphors in the Storage Market
 Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $150 billion
in 2005, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage |
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