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Digital Focus Media

The mission of Digital Focus Media, Inc. ("DFMI") is to provide revolutionary compression/decompression software technology to a variety of advertisers, manufactures, media and entertainment producers, commercial industrial clients, and multimedia content developers worldwide. Using patented, state-of-the-art codec technology, DFMI intends to transform established techniques used for software-based compression and decompression of full-motion video by providing the only full-screen, resolution-independent programming available. This results in higher storage and higher definitions than are currently available.

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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. the article, Mice in storage

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