E20 Communications

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E2O Communications, Inc. is a leading manufacturer of high-performance fiber optic transmission components and modules for Local Area Networks (LANs), Storage Area Networks (SANs), Metropolitan Area Networks (MANs), Wide Area Networks (WANs) and Access Networks (ANs). The company sells its products globally to manufacturers of communications gears for public and private enterprises, internet service providers and telecommunications operating companies. Endorsed by a world-class Science Advisory Board, the company has received more than $90 Million investment from leading venture investors including: New Enterprise Associates (NEA); Lehman Brothers Venture Capital Group; Intel Capital, Fortune Venture Investment Group; Economic Development Board of Singapore; Chao-Tung Bank of Taiwan, and United Oversea Bank of Singapore. The company is headquartered in Calabasas, CA with manufacturing facilities in Singapore and Indonesia.

GBICs
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Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

As the storage market gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

JDS Uniphase acquired E20 communications in May 2004

profile from featured press release October 15, 2003

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