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SSDs over 163  current & past oems profiled
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SSD silos article
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StorageSearch.com is about thought leadership in the SSD market. From: - what's inside the chips? To - how will SSDs change the future world of business? Since the 1990s our readers have been accelerating the growth of the SSD market and making SSD history.
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7mm high 2.5" SATA 3 SSDs for Ultrabooks  - click for more info
7mm high SATA 3 SSDs for Ultrabooks
from RunCore
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SSD from A to Z

1.0" + PBGA , 1.8" + slim, 2.5", 3.5"
1970s, 80s, 90s, 00s - SSD history
2011 - SSD market key changes
2012 - year of the enterprise SSD goldrush
2020 - future of enterprise storage
5 user value propositions for SSDs
7 SSDs for the all solid state enterprise
11 key symmetries in all SSD designs

About the publisher -21 years of guides
After SSDs... what next?
Analysts - SSD market
Analyzers - SSD
Animal brands in the SSD market
AoE storage
Articles and blogs - re SSD
Architecture guide - storage
ASAPs / Auto tiering SSDs

Backup software
Bad block management in flash SSDs
Benchmarks - SSD - can you trust them?
Best / cheapest SSD?
Big market picture of SSDs
Bookmarks from SSD leaders
Bottlenecks and SSDs
Branding Strategies in the SSD market
Buyers Guide to SSDs

Calling for an end to SSD vs HDD IOPS
Can you believe "reliability" in a 2.5" SSD ad?
Can you tell me the best way to SSD Street?
Chips - storage interface / processors
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PCIe chips from PLX - click for more info
switches for leading PCIe SSD designs
ExpressLane from PLX Technology

Chips - SSD on a chip & DOMs
Cloud storage - with SSD twists
Compression
Consumer SSDs guide - new
Controller chips for SSDs
Cost of SSDs - why so much?

Data integrity in flash SSDs
Data recovery for flash SSDs?
Disk to disk backup
Disk sanitizers
DSP in SSD IP
Duplicators - HDD / SSD

Editor's comments in articles and news
Education - re SSDs
Enterprise MLC SSDs - how safe?
Encryption - impacts in notebook SSDs
Endurance - in flash SSDs
Enter the SSD market - 3 easy ways
Events
ExpressCard SSDs

Fast purge / erase SSDs
Fastest SSDs
Fibre-Channel SSDs
Flaky reputation for consumer SSDs
Flash Memory
Flash SSDs
flash SSD vs RAM SSD
Flooded hard drives - recovery guide
Future of enterprise storage (2020)

Garbage Collection - SSD jargon
Green storage


Hard disk drives
HDD vs SSD
High availability enterprise SSDs
History of data storage
History of disk to disk backup
History of SSD market
Hybrid Drives

Iceberg syndrome - invisible SSD capacity
Imprinting the brain of the SSD
Industrial SSDs

InfiniBand
IOPS - a problematic metric for flash SSDs
iSCSI SSDs

Jargon - legacy storage
Jargon - RAID
Jargon - flash SSD

Legacy vs New Dynasty SSDs

Market research (all storage)
Marketing Views
Mice - how did they get here?
Military storage
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Microsemi PBGA - SATA and PATA SSDs - click for more info
32mm x 28mm PBGA SSDs
for aerospace apps
from Microsemi

MLC - in SSD jargon
MLC in enterprise SSDs

NAS
News page
Notebook SSDs
NVM

ORGs

PATA SSDs
PBGA SSDs

PCIe SSDs
People in storage
Perspectives - on the SSD market
Petabyte SSD roadmap
Popular SSDs - 2007 to today
Power loss - sudden in SSDs
Power, Speed & Strength in SSD brands
PR agencies - storage and SSD
Price of SSDs - where does the money go?

Rackmount SSDs
RAID controllers
RAID systems (incl RAIC RAISE etc)
RAM cache ratios in flash SSDs
RAM memory chips
RAM SSDs
RAM SSDs versus Flash SSDs
Recession - impact on SSD market?
Record breaking storage
Reliability - SSD
Reliability - storage
Routers (storage)

SAN - FC
SAN - IP
SAS storage
SAS - flexibility for the Data Center
SAS SSDs
SATA storage
SATA SSDs
SCSI SSDs - legacy parallel
Security
Services
SLC vs eMLC
Software
SSD articles and blogs (top 50)
Surviving SSD sudden power loss
Switches - SAN
Symmetry impacts in SSD behavior

Test Equipment
Top 20 SSD companies
Training
Tuning SANs with SSDs

USB storage

VC funds in storage
Videos - about SSDs
Wear leveling (SSD jargon)
What's an SSD?
What's the best way to design a flash SSD?
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"Accelerating your SSD sales is our business. 2012 is StorageSearch.com's 13th year selling enterprise SSD ads."
advertising on StorageSearch.com
"a new guide for those seeking consumer SSDs"
...headline from:- SSD news
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Pure Storage says what you can do with those HDD arrays
Editor:- May 16, 2012 - Pure Storage today published a new video on YouTube which pokes fun at the idea of hanging onto hard drive arrays and suggests what you can do with them.

The 142 second video packs a lot of humor into its tour of why their way of doing dedupe with flash is cheaper and better. And it includes animals too.

The company also unveiled a new generation of fast-enough (100K write IOPS) HA/FT SSD arrays today - with upto 100TB compressed capacity - which are clustered around InfiniBand.
see the SSD video I'm not great fan of SSD videos - because they mostly waste time - but this one will be added to my favorites list later today - because it's amusing and speaks for the SSD industry. ...watch the video
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What makes this enterprise SSD different?
just 4 things really... (well - maybe 6)

ending the infinite SSD article loops!

by Zsolt Kerekes, editor -March 30, 2012

If you've been involved in one of those projects recently trying to decide which SSD supplier to choose for your strategic, mission critical, server future - then you've probably read more articles about this subject and pored over more benchmarks than you expected when you began.

It seems like the more you read - the more you have to know.

A lot of readers have told me they spend days reading what I've written about SSDs and sometimes it seems like they're going around in circles because just when they have satisfied their needs to understand one strand which surrounds this topic they discover another piece of information which opens up another new loop they have to master - or flatly contradicts something which they thought they had previously understood only a few loops before.

Is there a conspiracy of SSD bloggers and vendors to churn out thousands of SSD articles to obscure the handful of simple SSD sub atomic particles which really explain everything?

In one way that's true.

Reason being - the enterprise SSD world is still evolving.

As in particle phsyics we do some experiments based on the shape of things we understand with the current level of technology - and then discover that there are some other little things out there which weren't so obvious before.

So if we create an SSD model which says that all CPUs and software only know about hard drives - you get one type of optimal SSD solution....

But then a few years later if some CPUs and software know about SSDs - maybe that changes how they behave - and as the SSDs get cheaper and faster and smarter (and everywhere) it's possible to do market experiments which wouldn't have been feasible before.

an end to SSD article loops

If you're tired of going round infinite SSD article loops I can offer you a small number of indivisible SSD architecture principles - which - if you understand them - will make it simpler for you to predict and model most of the important behavior and quirky performance and reliability characterirstics of almost any enterprise SSD that you will read about.

All SSD personalities are dominated by just a handful of design parameters. If you know these SSD architecture quarks / quirks you can go a long way to understanding and predicting SSD system behavior. Here's my little list of articles. That's it. That's all you need to know.

Nearly...

Obviously I haven't said anything about the many different types of flash memory which can be used inside such SSDs.

Nor anything much about SSD reliability engineering. These are problems for your vendor's SSD designers to worry about and not for you. There are many different ways to achieve similar product goals using vastly different starting points in the reliability of their memory parts (depending how clever the SSD oems are and their business models).

And I haven't said anything about SSD prices or interfaces or form factors - because you're only going to look at SSDs you can afford, connect to and which fit in your box. Those aren't the differences which start the midnight SSD article loops spinning.

There are only 2 more articles which I'll add to my list above to make it complete.
  • the SSD software changes everything! - is still in the category of "in the queue to do" rather than "FIFOed out of the SSD content spaghetti extruder" - but you get the general idea of what it will be about.
click for more SSD articles Please don't complain to me if I just started you on another one of those endless reading loops. I tried to make it as simple as I could. Honestly.
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the top 14 SSD companies in May?
Editor:-May 15, 2012 - I started publishing a quarterly list of the top 10 SSD companies (based on search volume) over 5 years ago.

Why? - well because I knew the market would get so big that nobody (apart from me) would have the time to follow up hundreds of (future) wannabe SSD companies - and so priority SSD shortlists would become essential when researching suppliers, partners, competitors and investments.

And financial or shipment data is either not available, or is too backward looking to be useful at predicting future winners at the steep spiky stages of high growth in chaotic truly disruptive markets.

FYI the top 14 SSD companies that StorageSearch.com readers followed up in the first 2 weeks in May were:-

1 - Fusion-io
2 - Violin Memory
3 - STEC
4 - OCZ
5 - LSI/SandForce
6 - DensBits
7 - Texas Memory Systems
8 - WhipTail
9 - Virident Systems
10 - Kove
11 - SanDisk
12 - SMART
13 - BiTMICRO
14 - RunCore

A week isn't a long time in the SSD market. But it's long enough to detect big changes (if they coming). A month is more reliable. And a quarter is better still. Much longer than than - and you might as well wait for the bean counters. (Although the true message - as seen in financial reports lags the advance signals from search volume predictions by many quarters.)

If you compare the the top SSD company lists quarter by quarter - it seems at first as though nothing much is changing. But if you compare over a longer period you do see significant changes. For example some of the companies in the list above weren't even marketing SSDs 5 years ago.

The search volume methodology is very fast at picking up future long term winners - sometimes in the same quarter that they emerge from stealth mode - even if it takes years for financial data to later confirm these successes.

One established pattern seems to be that SSD controller companies and SSD software companies which have appeared in the list - get acquired by bigger companies who want to enter the SSD market.

A new pattern that we're starting to see - is the importance of companies having their own SSD IP.

What about the future of the SSD market?

Lots of web sites talk about where the SSD market is going. Some are more reliable than others. A few years ago I compiled a list of SSD market research companies which I regard as the most experienced.

The SSD market is growing fast, and solid state storage will be one of the 2 biggest items in the enterprise computing hardware budget by the end of this decade.
click here to see our directory of SSD market analysts Funny to think that even 3 years ago - SSDs didn't appear in most IT budgets at all.
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"In May 2001 - Winchester Systems introduced a product called - FlashSSD - as an option in its OpenRAID enterprise storage SAN product line. This non-volatile solid-state disk was for the typical 1% to 5% of an application's "hot files" that account for 50% or more of all disk requests. FlashSSD delivered a sustained and constant 12,000 IOPS and 40MB/s data throughput. The company said it could speed up disk based applications by 2x to 5x...."
...from:- SSD market history

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SSD ad - click for more info

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how fast can your SSD run backwards?
SSDs are complex devices and there's a lot of mysterious behavior which isn't fully revealed by benchmarks and vendor's product datasheets and whitepapers. Underlying all the important aspects of SSD behavior are asymmetries which arise from the intrinsic technologies and architecture inside the SSD.

Which symmetries are most important in an SSD?

That depends on your application. But knowing that these symmetries exist, what they are, and judging how your selected SSD compares will give you new insights into SSD performance, cost and reliability.

There's no such thing as - the perfect SSD - existing in the market today - but the SSD symmetry list helps you to understand where any SSD in any memory technology stands relative to the ideal.
SSD symmetries article And it explains why deviations from the ideal can matter. ...click to read the article
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what do enterprise SSD users want?..................
by Zsolt Kerekes, editor - March 2012

And what do SSD companies have to do in the next few years to make it easier for wannabe SSD enterprise customers to buy more of their products and be happy?

You'd think that someone should know all the answers by now.

But they don't.

I talk to many thought leaders in the enterprise SSD market - and even when they have a clear idea of what they're doing and where their own roadmaps are going - they don't have spare time to figure out questions like - how are all these different parts of the future SSD jigsaw going to join up in the user enterprise?

If users pay the invoice and buy repeat systems - that's as good as it gets. The investors are happy. Why worry about SSD climate change?

Many SSD gurus have said to me recently - while catching their breath for the next sprint - it's a crazy market.

Succesful enterprise SSD businesses are working hard and racing fast.

The technologies which satisfied one SSD product generation's needs rarely sustain their reliability and competitiveness edge for more than a few years before needing to be reinvented.

But success in SSD generation X doesn't guarantee success in generation Y.

Looking back on the past 15 years or so of the enterprise SSD market you could say that SSD marketers had it easy.

As long as each new product was faster, denser, cheaper and more reliable than the one before - and came attached with the right interfaces - their job was mostly done - because that satisfied the needs of the market.

Today's SSD market is much more complicated.

Here's a simple example of top level market market fragmentation.

Suppose you're designing a new rackmount SSD...

In the old days they were all fast and all were compatible with FC SANs. Some were a shade faster than others. Others a tad cheaper. But within the market there wasn't the vast spectrum of capability you see today.

To compete viably today rackmount SSDs have to be design optimized to compete in one of the following top level market classifications:-
  • RAM rackmount SSDs
All those above are different market segments.

And you can furthermore divide each of the above categories into 2 parts - open vs proprietary architecture - which have different comfort zone acceptability with different customers. And then again - another division will be by interface (FC SAN, iSCSI, etc).

And that's just one part of the enterprise SSD market which users have to think about. I haven't even mentioned, above, subjects like Vendors don't need to know all the answers - because they can still sell SSDs easily anyway in this growth phase of the enterprise SSD market.

But users do have to worry about all these problems - because if they get it wrong and invest in dead-end architecture - then a few years down the road they'll have to rethink their solid state storage infrastructure all over again.

A facile answer to the question - what do enterprise SSD users want? - might be to say - give users some degree of certainty in a wildly uncertain world.

But that's not a practical formula either.

Is the solution?
  • better vendor communication about how they fit into the customer-centric and application-specific SSD ecosystem?

    (Efforts today in this aspect are mostly laughable.)
It could be all those things - but it could be more too. Because maybe those aren't even the most important questions.

As you can imagine - I get a lot of questions about the SSD market.

And these help me to understand what I should be writing about.

And as my readers include people in the SSD industry who make new products happen - that feedback process helps moves things in some directions which might be better than others. But it's not enough. And we can all do better.

So here's what I suggest.

During the next few quarters StorageSearch.com will be opening up the conversation re - what do enterprise SSD users want?

My aim will be to collect a coherent set of questions to design surveys which will inform, prompt and guide the SSD industry about what it can do better - as seen from your point of view.

Is this important? Does it really matter? Let me know what you think.
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the Problem with Write IOPS
the "play it again Sam" syndrome

Flash SSD "random write IOPS" are now similar to "read IOPS" in many of the fastest SSDs.

So why are they such a poor predictor of application performance?

And why are some users still buying RAM SSDs which cost more than SLC and significantly more than MLC? - even when the IOPS specs look similar.
the problem with flash SSD  write IOPS This article tells you why the specs got faster - but the applications didn't. And why competing SSDs with apparently identical benchmark results can perform completely differently. ...read the article
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"The need for fast data erase - in which vital parts of a flash SSD are destroyed in seconds - has always been a requirement in military projects. That's because if a disk falls into enemy hands the data protection offered by encryption isn't safe enough."
......from:- Fast Purge flash SSDs
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Who's who in SSD?
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OCZ logo - click for more info
OCZ, founded in 2002, and headquartered in San Jose, CA, is a leader in the design, manufacturing, and distribution of high performance and reliable SSDs.
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"SSD Wear Leveling is a technique used inside flash SSDs to prolong the life of a flash memory array. Countering the phenomenom called endurance - Wear Leveling processes in the SSD controller keep track of how many erase cycles have been performed on each flash block - and dynamically remap logical to physical blocks using algorithms which spread out the wear over the whole population in the array..."
...from:- - inside flash SSD jargon
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flash SSD capacity - the iceberg syndrome
Have you ever wondered how the amount of flash inside a flash SSD compares to the capacity shown on the invoice?

What you see isn't always what you get.
nothing surprised the penguins - click to read  the article There can be huge variations in different designs as vendors leverage invisible internal capacity to tweak key performance and reliability parameters. ...read the article
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"It's like putting the wrong tires on your car. Everything's OK on the daily commute. You see the difference only when you hit snow or drive around a bend at 120 mph."
...from:- endurance issues in flash SSD operating life
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"Let's move on to the SSD market and see why cost per byte analysis has failed to predict or explain the emergence of a multibillion dollar SSD market.."
Editor:- StorageSearch.com's classic SSD Market Penetration Model - (November 2005)
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The movie What Women Want has a funny scene where Mel Gibson is putting on panty hose. That could be a metaphor for SSD product marketers too.
...from - 2011 - Year of Reality Checks for SSD Makers?
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"A good way to think about SSDs is like vitamin supplements or medicine for computers... You have to be careful about swallowing any new pills just because you found they got a good write-up on the internet. And it's the same with SSDs too.."
...from:- SSDs and tonic medicine
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"SSDs will change the way computer products are designed - to being SSD-centric - instead of HDD-centric as they were before."
...from - what's the big picture message re SSDs?
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Surviving SSD sudden power loss
Why should you care what happens in an SSD when the power goes down?

This important design feature - which barely rates a mention in most SSD datasheets and press releases - has a strong impact on SSD data integrity and operational reliability.

This article will help you understand why some SSDs which (work perfectly well in one type of application) might fail in others... even when the changes in the operational environment appear to be negligible.
image shows Megabyte's hot air balloon - click to read the article SSD power down architectures and acharacteristics If you thought endurance was the end of the SSD reliability story - think again. ...read the article
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Power, Speed and Strength Metaphors in SSD brands
Does what marketers call their SSDs impact who SSD buyers will call?

This article - the 5th in a series about Branding Strategies in the SSD Market - surveys how vendors have played with awesome and mundane words to make their SSDs sound better - with examples from across the whole spectrum of the SSD market - the good, the bad and you know how this goes - because a Clint Eastward movie made 45 years ago is still better known than any SSD today.
accelerating the SSD marketer - click to read article And that's the challenge which wannabe T-Rexes in the SSD market have to meet. ...read the article
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an introduction to enterprise SSD silos
In today's SSD market there are many SSD solutions which appear to solve today's problems economically - but which are dead-end solutions from an SSD architecture point of view.

If you install such systems now - then you will create future problems when you expand your SSD infrastructure because those types of products and their suppliers may not be around for too long.

Having a clearer picture of the application silos into which all enterprise SSDs will fit from a market and architecture viewpoint will help you navigate decisions safely.
SSD silos article 7 SSD types are needed to satisfy all future enterprise needs. ...read the article
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popular SSD articles on StorageSearch.com

SSD Myths - "write endurance" - In theory the problems are now well understood - but solving them presents a challenge for each new chip generation.

SSDs replacing HDDs? - That's a gross simplification.

the Top 20 SSD companies - updated quarterly.

the Fastest SSDs - in each form factor. Speed is still the #1 reason for buying SSDs.

the SSD Buyers Guide - summarizes key SSD market developments in the past quarter and has a top level directory of SSD content.

PCIe SSDs - news and market commentary. We've reported on PCIe SSDs since the first products shipped in 2007.

is eMLC the true successor to SLC in enterprise flash SSD?- which so called "enterprise MLC" tastes the sweetest?

Clarifying SSD Pricing - where does all the money go?

the SSD Reliability Papers - links and abstracts of articles related to the subject of SSD reliability and data integrity.

the problem with Write IOPS in flash SSDs - this classic article helps you understand why all flash SSD benchmarks incorrectly suggest you're going to get much higher performance than you will actually see in your apps.

Data Integrity Challenges in flash SSD Design - looks into the detailed techniques to achieve data reliability.

Why does size matter in SSD controller architecture? - it predetermines the efficiency of achieving system-wide goals.

StorageSearch.com is published by ACSL. © 1992 to 2012 all rights reserved.

Editor's note:- I currently talk to more than 300 makers of SSDs and another 100 or so companies which are closely enmeshed around the SSD ecosphere - which are all profiled here on the mouse site. I learn about new SSD companies every day, including many in stealth mode. If you're interested in the growing big picture of the SSD market canvass - StorageSearch will help you along the way. Many SSD company CEOs read our site too - and say they value our thought leading SSD content - even when we say something that's not always comfortable to hear. I hope you'll find it it useful too.

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