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EVS, located in Memphis, Tennessee, provides affordable managed data storage solutions for companies of all sizes that are seeking to protect their critical data for business continuance and disaster recovery purposes. EVS's offsite storage arrays can help any business to meet the challenges of reducing capital expenditures and mitigating network risk at today's accelerated pace. EVS provides turnkey, scalable storage solutions to meet any budget. EVS realizes that in today's competitive, ‘always on’ business environment, disaster recovery/business continuance planning is not an option, it is a requirement. EVS' innovative, secure and scalable solutions provide the business community an inexpensive and viable alternative to the traditional tape-backups. For more information, please visit our website at: http://www.evscorporation.com.

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Squeak! - Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release September 5, 2006

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