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IDEAS International

Ideas International is the leading provider of competitive product and pricing data to information technology (IT) vendors and purchasers worldwide. The company derives 97 per cent of its revenue from outside Australia, selling its data to all of the top ten U.S. vendors of computer systems and storage equipment, among other clients. IDEAS research covers comparative information on computer systems, workstations, desktop PCs, notebooks, storage devices, service and warranty information and cost of ownership. Its knowledge base contains details on more than 500,000 system components spanning more than 30 currencies, researched over 15 years. The company has offices in Sydney, PortChester(NY, USA) and Oxfordshire (England). In January of 2004, Ideas International acquired D.H. Brown Associates, Inc, a privately held USA based research and advisory firm specializing in analyzing hardware and applications used for building enterprise-wide IT infrastructures.
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article:- Flash Memory vs. Hard Disk Drives - Which Will Win? - by Semico Research
Flash Memory vs. Hard Disk Drives - Which Will Win? - article by Semico Research

There's a confusing picture in many consumer products like phones, cameras and music players in which one day it seems that the storage function is done by flash and next day another company announces they're doing the same thing with miniature hard disks.

Is there any sense to this seemingly random choice?

This article uses pricing trends, technology trends and unique market analysis insights to show that users and oems may be able to reliably predict which storage devices will be most cost effective depending where you are on the future history curve. ...read the article, ...Semico Research profile, Hard disk drives, Flash Memory, Market research, Solid state disks

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