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LAND-5

LAND-5 Corporation is the networking storage technology company. Since its inception in 1994, the company has evolved from a small, award winning research firm to a developer of high-performance storage area network (SAN) and network attached storage (NAS) solutions. Dedicated research has led to revolutionary enhancements in RAID technology and proprietary NAS software, positioning LAND-5 as a leading innovator for mission-critical storage applications.

  • February 28, 2002 - Tandberg Data ASA has entered into an agreement to merge its wholly owned subsidiary Tandberg Data Inc., Simi Valley, CA, with LAND-5 Corp, San Diego, CA.
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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $160 billion in 2006, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release February 28, 2002

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