LAND-5 Corporation is the networking storage technology company. Since its
inception in 1994, the company has evolved from a small, award winning research
firm to a developer of high-performance storage area network (SAN) and network
attached storage (NAS) solutions. Dedicated research has led to revolutionary
enhancements in RAID technology and proprietary NAS software, positioning LAND-5
as a leading innovator for mission-critical storage applications.
- February 28, 2002 -
Tandberg Data ASA
has entered into an agreement to merge its wholly owned subsidiary Tandberg Data
Inc., Simi Valley, CA, with
LAND-5 Corp, San Diego,
Animal Brands and Metaphors in the Storage Market|
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $160 billion
in 2006, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage