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ManagedStorage International

ManagedStorage International(MSI) the premier provider of guaranteed data protection storage solutions, enables companies and leading service providers to strategically manage storage as a critical corporate resource. Its suite of turnkey Data Protection Services enables service providers and value added resellers to offer guaranteed storage services to their customers. ManagedStorage enables businesses to focus internal IT resources on initiatives that drive competitive performance. The company manages over three petabytes of data for companies throughout the U.S. The company was formed in April 2000 when it was spun out from StorageTek, with funding from Great Hill Partners and J.P. Morgan Chase and Co. ManagedStorage is headquartered in Broomfield, Colorado, USA. Contact us at: or call 1.800.397.1719.

  • August 18, 2004 - Front Porch Digital announced that it has completed the acquisition of ManagedStorage International.
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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. the article, Mice in storage

profile reverified October 2003

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