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Founded in June 2000, NeoScale Systems Inc. is the premier storage security company enabling enterprise customers to achieve data privacy with the lowest operational impact and at the lowest total cost. The company's award-winning CryptoStor™ appliances automate the encryption of data that is either in-flight over a storage network or at rest on disk, virtual tape, or tape media. NeoScale solutions have been certified by leading storage vendors and have been deployed worldwide within government, financial services, healthcare, and other organizations. The company has raised more than $44 million in venture financing from Advanced Technology Ventures, Bay Partners, Lightspeed Venture Partners, and Sevin Rosen Funds. For more information, visit www.neoscale.com.

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Megabyte used one of Gunnar's goblin hammers
to stop pesky goblin minions and other pests
from interfering with his bits and bytes.

Squeak! - Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release March 14, 2006

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