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SecureSpeed, based in Durham, NC, is a full service data storage and security solutions provider, incorporated in 2002 with the primary purpose of helping corporate managers and executives acquire solutions that minimize financial and legal risks, and let the company focus on core operations that generate profits. SecureSpeed delivers industry leading solutions to enterprise and mid-market businesses in the following areas: iSCSI Data Storage, Security, High Availability and Business Continuity. Our partnerships with leading technology vendors such as Cisco, Dell, Novell, Adaptec, SuSE Linux, EqualLogic, Astaro, Q-Logic and others allow us to deliver high quality solutions at very competitive prices. We have over 30 years of combined industry experience with seasoned engineers and management who have served global markets working for companies like IBM, ABB, Triangle Technology, SoCal Laser, and others. We bring a level of enthusiasm and talent to the table that our customers truly appreciate - not only in the quality relationships we build but in the superior solutions we architect and implement. Every SecureSpeed employee prides himself on delivering excellence and working on time-honored traditions: honesty, integrity and commitment.

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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. the article, Mice in storage

profile updated by vendor October 26, 2004

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