ServerWorks

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ServerWorks Corporation is the leading independent supplier of high-performance system input/output (I/O) integrated circuits for servers, workstations and storage platforms. ServerWorks' SystemI/O™ silicon solutions are used pervasively by leading original equipment manufacturers. Its circuits act as the essential conduits for moving high-bandwidth data in and out of servers, to and from the external I/O, the main system memory and the system processors. ServerWorks, a wholly owned subsidiary of Broadcom Corporation, is located in Santa Clara, Calif., and may be contacted at 408-922-3100.

editor's note:- the ServerWorks brand is now subsumed into Broadcom

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Megabyte found it difficult
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Squeak! - Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release October 10, 2002

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