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Exabyte Corporation is the leading innovator and provider of
tape storage products. For more than 20 years, the company has raised industry
standards in engineering quality for
tape drives and
tape automation. Exabyte's
groundbreaking VXA Packet technology is the capacity, speed, reliability, and
value leader in small-to-midsize business tape storage and tape automation
solutions. With patented and award-winning VXA Packet Technology and ExaBotics,
Exabyte's VXA and LTO (Ultrium) products are ideally suited
for SMB and departmental servers, workstations, LANs, and
SANs. Exabyte has a
worldwide network of OEM, distributor and reseller partners that share the
company's commitment to innovation and customer service, including IBM, Apple,
Fujitsu Siemens Computers, Fujitsu Ltd., Imation, Tech Data, and Ingram Micro.
The company is also a founding member of the VXA
Alliance, an industry group focused on providing information and education
to the marketplace on the benefits of the VXA Packet tape format. For more
information, call 1-800-EXABYTE or visit www.exabyte.com.
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Squeak! -
Animal Brands and Metaphors in the Storage Market
 Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $160 billion
in 2006, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage |
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