FOR IMMEDIATE RELEASE
Megabyte the Mouse is 4 Years Old
Baughurst, Hampshire, UK - September 3, 2002 - Megabyte the
Mouse, the cartoon character known to more than 0.5 million unique annual
readers of STORAGEsearch.com is four years old this month. Four years is a long
time in the life of a mouse, and also in the life of a fast moving market like
enterprise storage. In that time hundreds of storage companies have disappeared
from the market, as they went
bust, or merged or got acquired, but the total number of storage companies
listed in the STORAGEsearch.com web site has kept growing.
slowdown during the US IT recession in 2001, the network storage market has been
growing back upto the historic high levels of $24 billion achieved in 2000
according to a recent report by California based market research company
However, an earlier (May 2002) feature on the mouse site, which looked at
the fastest growing
profitable US storage companies revealed the worrying problem that few if
any storage companies are currently making a profit in a fiercely competitive
market which makes the recovery look in many ways worse than the recession.
was the second major publication to come out from privately owned ACSL, whose
SPARC Product Directory has
been a landmark publication in the Sun Microsystems compatible workstation and
server market since 1992.
"I wasn't too sure how seriously people
within the industry would accept the mouse site" admits publisher and
editor Zsolt Kerekes. "But 2002 was our second year partnering with many of
the most significant storage conferences and exhibitions in the USA and Europe,
so I suppose STORAGEsearch.com has been accepted. At a time when the number of
storage related publications on the web has risen to over one hundred, it's nice
to see that our readership is still growing."
Kerekes puts this
success down to the high quality network of content providers which includes
marketers and PRs in hundreds of leading companies within the storage market. "We're
only as good as the content we get. However it's gratifying to see that many of
the home grown articles which analyse trends and successful companies within the
industry are also popular features on the web site. That part is easy. If you
look at the statistics of a large vertical buyers guide you will start to see
trends emerging one to two quarters before they get reported within the
financial results of companies in the market."
ACSL, publisher of
STORAGEsearch.com, has been a profitable dotcom publisher for many years.
ACSL's advertising revenue has experienced double digit revenue growth for the
past four years. As newly emerging storage technologies like
Serial ATA start to
get into volume production it's hard for analysts to confidentally pick and
choose the long term winners in the storage market. But whatever the future may
hold in store, mice will definitely be an important part of the enterprise
|By a strange
coincidence, Megabyte's birthday was exactly the same as that of a well known