I get most of my external news
ideas directly from vendors.
While most of my internal new story
ideas are inspired by...
Don't ask me. I don't know.
new story ideas just keep coming.
Sometimes at awkward times - like the middle of the night.
haven't figured how to turn the tap off yet .
And indeed it may
not be advisable to do so.
Which is my convoluted way of
introducing you to the essential reason for having created this resource
The idea being...
PR agencies are important too!
Not only for the obvious reasons that they can write, have contacts
and can see your company from an external perspective - but because they can
plead your case as your advocates to get reconsideration with editors who have
already deleted your emails and dismissed your latest (and what you thought
were your greatest ever) content ideas.
Like ghostwriters - their
identities remain largely unknown - even when their works are widely read.
The list here includes past and present PR companies which have worked
effectively with me at the editor interface.