| recommended
web marketing articles |
- Think of Web Ads
as Signposts - they can lead the right people to your destination. But
give them a credible message so that the brain follows the mouse click for
sound business reasons. Ideally the ad should also signal to the wrong type of
customer they can filter themselves out at this point and not waste their
time and yours by following this path.
- Stories That Sell
- is a blog which discusses how you can leverage your current successes into
new sales. My favorite article here is -
Why
Companies Need to F-R-E-E Their Case Studies. This is something I've been
telling vendors for years - so it's good to see this issue discussed more
widely. My policy as an editor is almost never to link to content which
requires log-ins.
- Press Release
Errors I see every day - as an editor - I have to disregard zillions
of press releases, which vendors have paid good money to their agencies to
write and distribute. Here's why.
- Customers
Search Differently to Marketers - customers struggle hard to find
suppliers and buy stuff - and they search differently to you. If you don't see
search from their point of view your online marketing will be inefficient.
I'm not Google - but I've been publishing enterprise buyers guides for 20 years
which gives me an even better perspective.
- PR Strategies:
Remember, the web has no memory! - Can you remember what your home page
looked like back in 1996? Maybe you think that's not important right now. Like
global warming, you suspect there may be some problems accumulating somewhere
because of all this web stuff, but it's only when your house gets flooded, you
really start to believe in it.
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