the SSD Bookmarks - new series overview by
Zsolt Kerekes,
editor - StorageSearch.com
- October 16, 2015 |
 Who's
got all the answers to help understand how all the changes in the SSD market
are coming together?
The answer is - no one and everyone and you too.
Compared to earlier phases in the SSD market more is changing.
- memories (We used to be able to write down a list of those which
mattered. Now we're seeing many new strangers from strange lands. Even I can't
remember who they all are and how to spell their names.)
- controllers (Let's not even get started on this subject.)
- firmware (Shouldn't this be grouped with controllers? If only it were
that simple.)
- systems level integration efficacies (box, micro-cloud, fabric, SAN
scale, web-scale and other boxes - both with and without wires- and not even
regular sizes, far too many to list here)
- software (Those punched tape porcupines and code monkeys sure have
been busy making up for lost time.)
- software (squared) - (Some of them talk to each other when they're
accidentally let out to graze in the open range.)
- and even more intervention opportunities for leveraging software (this
must be software cubed) for efficiency, making friends with applications,
shunting sacred storage and server precepts into retirement homes (sometimes
with a virtual forklift so that the old time classic infrastructure doesn't
even realize that it's been packed up and already moved aside into its own
little object appartment) to make way for brash new SSD-everywhere gangs
which now have the confidence and the money to know that the future of the data
streets belongs to them (or their successors).
No wonder no one's got a
clear picture. It's a mess.
The SSD ideas noise level which you're
hearing from today arises from all the excitement about permutations of the
above interacting with other combinatorial factors.
To give you an
idea - many of the the bullet points which I've listed above can also
intersect with and react with another raw list such as the 8 latency
segments in the SSD systems market - from inside the server and upto the
cloud. That gives you a simple 2D matrix of possible products.
And
then that all hits the 3rd dimension of possible markets to pose the question
of - where might you use this stuff?
Now add another dimension
into the matrix... time. Because like the scrambled egg and the bacon
sandwich - the attractiveness of SSD raw ingredients in the market mix varies
according to when you look.
Luckily for those of us in the
SSD clairvoyancy business
not every imaginable throw of the SSD technology dice will yield a
viable market combination - but (as you are seeing already) that still
generates a babble of SSD chatter about when's the best time to crack
the egg or eat the sandwich.
As in Battlestar Galactica - all this has
happened before.
And in the days before every SSD company was
linkedin and tweeted (and there were less companies but we had similar
problems) - I launched a series called the
SSD Bookmarks to
help deal with the information overload and quality problem of filtering the
credible ideas from the crazed looney and the honest but just plainly
misunderstood.
In that vintage series (in 2009) I invited SSD
industry thought leaders to share the links to content which they thought
would give you the clearest guides to their neck of the SSD backwoods - along
with a short explanation of why they thought you might learn.
By those
means we all grew more confident about where we were going - even if we had
no imminent plans to visit all those particular places. It was just good to
know that there was a tapestry of ideas filtered by credible sources.
Then
we grew better accustomed to dealing with a higher level of disruptive
change as long as it was set against a background that some things would
stay the same.
Now here in the 4th quarter of 2015 - I feel that the
whole SSD industry (and everything it touches) is hurlng itself once more
into the melting pot with a spin speed fury not seen before.
What
's going to come out the other end?
We all have a part to play in
making that happen.
For my part - I'm going to launch a new 2 year
series of the SSD Bookmarks to leverage the best thinkers in the SSD
industry to tell us what they've got to offer and where they think it's
leading.
How does this work? I simply hand over a big chunk of
this home page and let others do the all work.
Here's what I'm saying
to invited contributers in my emails...
If you could get 3 messages to
the most important people in your industry to help them understand your view of
the market what would they be?
...Later:- The new series began in January 2016.
See also:-
the SSD Bookmarks -
series 1 | | |
. |
 | |
.. |
SSD news
SSD history
the Top SSD Companies
Books
- which cite StorageSearch.com
What were
the big SSD ideas to learn and forget in 2016? |
| .. |
| If you could get 3 messages
to the most important people in your industry to help them understand your view
of the market what would they be? |
| editor's message to contributors
(January 2016) | | |
| .. |
| Unfortunately the topic of
SSDs on the web is clouded by misunderstanding and misinformation.
|
| Introducing the SSD
Bookmarks (original series - 2009) | | |
| . |
|
|
| . |
| One aspect of this SSD
Bookmarks series is that its clearly branded as YOUR company view and isnt
filtered or negatively commented on by me. (Even if I completely disagree.)"
|
| editor cajoling inputs for this series | | |
| . |
|
|
| . |
 |
. |
|
|
. |
| The enterprise SSD market
resembles at times the navigational uncertainty of Lost in Space when - in the
first tv episode - the Jupiter 2 gets struck off course by hitting a meteor
storm. |
| Editor's comment re publication of another so
called AFA Buyers Guide - (SSD news archive
September 2015) | | |
. |
|
|
. |
| "A critical test of
whether you really understand the dynamics of a complex market like enterprise
SSDs - is whether you can predict what rational buyers might do when offered new
product options at the extreme limits of - for example - price." |
| Boundaries
Analysis in SSD Market Forecasting | | |
. |
|
|
. |
 |
|
|
| . |
| |
